Responsibilities

• Serve as the primary strategic advisor and business leader for key clients—guiding digital marketing strategy, performance insights, and cross-channel integration.
• Anticipate client needs and proactively identify opportunities for growth, innovation, and business performance improvement.
• Translate complex data and marketing analytics into actionable strategies and clear narratives that connect marketing impact to business results.
• Apply ecosystem-level thinking to ensure all strategies are connected across paid, earned, and owned channels for maximum efficiency and effectiveness.
• Stay ahead of emerging digital trends and tools to continually evolve client strategies and internal best practices.
• Apply expertise in multi-location campaign management, ensuring media strategies drive both local and national performance for clients with regional footprints.
• Build and maintain trusted partnerships with senior-level and C-suite client stakeholders.
• Provide strategic direction and business guidance across the full marketing mix to ensure client objectives and KPIs are exceeded.
• Act as a senior escalation point for clients, ensuring solutions are both strategic and actionable.
• Champion client retention, satisfaction, and long-term growth through proactive communication and value delivery.

Requirements

• 10+ years of experience in client service and account management, with deep expertise in digital marketing strategy and performance media.
• 3+ years of leadership experience managing high-performing account or client service teams.
• Proven success driving client business performance against measurable KPIs and growth objectives.
• Agency experience required.
• Strong analytical and strategic thinking skills; ability to connect data to insights and insights to business action.
• Advanced understanding of Google Analytics, paid media, SEO, social, and content strategies (certification not required for hire, but willingness to obtain is expected).
• Highly organized and detail-oriented, with a process-driven mindset and a focus on efficiency and scalability.
• Strong financial acumen and understanding of account profitability and resource management.
• Excellent communication and presentation skills—able to clearly articulate complex concepts to diverse audiences.
• Proficiency with Microsoft Office and Google Workspace tools (particularly Excel/Sheets for budgeting and analytics).

Preferred

• Experience in the senior living, healthcare, or multi-location marketing environments is highly preferred.
• Experience leading integrated marketing efforts across numerous locations or franchise-style organizations.