Account Director, Partnership Marketing

New York City, NY (Hybrid)

$105K/yr – $150K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the hands-on partnership marketing program for a sports client, guiding strategy, delivery, and ROI across assets and vendors.

Partnership Management: Run day-to-day program execution, asset trafficking, approvals, and on-site coordination to keep campaigns on track.
Concept to Activation: Build customized sponsorship ideas and platforms that lift brand and drive client growth.
Measurement & Relationships: Oversee sponsorship ROI processes and manage client-vendor relationships to ensure timely, impactful delivery.

Job Description

Lead day-to-day management of a partnership marketing client in the prediction market.
Ensure that client continually receives superior service, thinking and communication from Allied Sports and that strategy, insights, planning, programs, tactics, executions, budgets, schedules, documentation stay on track.
Conceive, develop, and implement concepts, including customized programs and platforms, that build the client’s brand and provide a foundation to drive client business growth.
Manage client’s partnership assets including trafficking and asset creative.
Assist with managing the client-property approvals process.
Support tactical implementation/coordination at any programs where agency staff is needed. Specific services could include on-site presence, implementation, talent management, hospitality management, and client relationship management.
Help manage the sponsorship measurement and return on investment process in conjunction with all programs. Manage the creation of implementation and tracking materials, as needed, to support programs and initiatives.
Manage client-vendor relationships and coordinate necessary deliverables on behalf of client.
Help manage any program and event related budgets.

8-12 years of experience across specific disciplines such as sponsorship, asset management, and strategy.
Success at agency or client-based account management roles; specific disciplines could include partnership marketing, event marketing, creative services, public relations and / or media
Prior golf and sports sponsorship experience preferred
Ability to foster relationships across internal and external partners
B2B marketing experience in the technology field preferred
Development and implementation of sponsorship marketing strategies on behalf of clients/companies
“Big Idea” sell-in experience, with at least one idea implementation success example
Project management experience with the ability to manage multiple projects independently and with a larger team
Ability to think strategically and creatively, and to communicate such thoughts proactively, efficiently, and passionately
Practical experience or interaction with advertising, media, PR and/or promotional agencies

Allied Sports

5.0 Glassdoor

Allied Sports launched in 2019 with a singular mission – to lead modern marketers in the undeniable shift from Sponsor to StorytellerTM. Today, we are an independent, full-service agency operating from the Allied Global Marketing network. Led by industry veterans with a rookie spirit, our award-winning team helps buyers and sellers in sports find, negotiate, and activate high-performing partnerships. Sports Business Journal named Allied Sports one of the Best Places to Work in Sports in 2023 and 2024, and Front Office Sports named the agency among the Best Employers in Sports for 2024.

Founded in 2019

New York, New York, USA

75 employees (19 in marketing)

alliedsports.com

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