Account Director, Health & Wellness

New York, USA (Hybrid)

$60K/yr – $140K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own strategic communications leadership for pharma/healthcare clients, shaping multi-channel campaigns, expert positioning, and thought leadership across pre- to post-launch cycles.

  • Strategic counsel and senior client management to align communications with regulatory and industry trends.
  • Develop comprehensive pharma/healthcare communication strategies, including message positioning and audience analysis.
  • Pitch scientific breakthroughs and regulatory updates to outlets with accurate representation of complex data.

Job Description

Own strategic communications leadership for pharma/healthcare clients, shaping multi-channel campaigns, expert positioning, and thought leadership across pre- to post-launch cycles.

  • Strategic counsel and senior client management to align communications with regulatory and industry trends.
  • Develop comprehensive pharma/healthcare communication strategies, including message positioning and audience analysis.
  • Pitch scientific breakthroughs and regulatory updates to outlets with accurate representation of complex data.
  • Demonstrate leadership in providing strategic counsel to clients and show master of all aspects of client management.
  • Lead the development of comprehensive communications strategies tailored to pharmaceutical and healthcare brands, ensuring alignment with regulatory requirements and industry trends, including message positioning and target audience analysis.
  • Pitch scientific breakthroughs, clinical trial results, and regulatory updates to targeted communications outlets, ensuring accurate representation of complex pharmaceutical data.
  • Manage high-stakes communications campaigns, from pre-launch through post-launch, focusing on generating communications for drug approvals, patient advocacy, and healthcare initiatives.
  • Position clients as thought leaders in the pharmaceutical industry by securing guest articles, expert commentary, and speaking opportunities at healthcare conferences.
  • Work with clients to build thought leadership profiles around healthcare innovation, patient care, and scientific research, ensuring their voices are prominent in communications covering emerging trends.
  • Lead the planning and execution of high-profile press events, communications briefings, and speaking engagements.
  • Prepare clients for communications interviews, including communications training and providing talking points, ensuring they deliver key messages effectively.
  • Collaborate cross-functionally with digital, social, and creative teams to integrate communications into larger campaigns.
  • Oversee junior staff members, providing guidance on communications outreach, strategy, and client communication.
  • Best fit for someone with 7+ years of agency experience with a focus on communications relations and account management.
  • Strong connections with healthcare journalists, editors, and trade publication contacts, especially in pharmaceutical and medical fields.
  • Impeccable client relationship skills and experience working with high touch clients.
  • Experience working with large budgets and managing large programs from start to finish.
  • Knowledge of integrating communications strategies with broader digital, social, and paid communications efforts for holistic communications.
  • Ability to provide strategic counsel to pharmaceutical clients, advising on the best approaches to build thought leadership, reputation, and communications presence.
  • Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.
  • We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome
  • Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
  • At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
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Burson

Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future.

New York, New York, US
3.6K employees (764 in marketing)

Traffic Signals

Monthly Visitors
92.5K
Traffic Source Mix
Search
40.5%
Direct
44.5%
Referral
8.4%
Social
5%
Paid
1.2%

Headcount Trend

Current headcount: ~3.7K

Marketing Team

Marketing Team Size
604 (16% of company)
Median Career Experience
14 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
3

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