Responsibilities

• Earned Media Strategy & Execution: Design and execute proactive, integrated earned media campaigns that align with client business objectives. Secure top-tier business, financial, and tech trade coverage.
• Strategic Client Counsel: Serve as a trusted advisor to senior clients. Provide real-time counsel on media landscape shifts, crisis/issues management, and executive visibility opportunities.
• Narrative & Message Development: Translate complex, highly technical B2B products and services into compelling, culturally resonant stories that appeal to both technical decision-makers and the broader business community.
• Integrated Collaboration: Partner seamlessly with Weber I/O (analytics and AI) and Weber Create (integrated media and influencers) to ensure earned media is machine-readable, optimized for search, and integrated into broader marketing ecosystems.
• Media Relations: Maintain and continuously cultivate deep relationships with key journalists, editors, and analysts at top-tier business and technology publications.
• Team Leadership: Manage, mentor, and inspire a team of media specialists. Guide their professional development and ensure excellence in execution across all account operations.
• Business Development: Play a critical role in agency growth by contributing strategic media insights and participating in new business pitches for the Tech Practice.

Requirements

• Experience: 8–10 years of experience in public relations, communications, or journalism, with a heavy emphasis on B2B technology within an agency environment.
• Media Prowess: A proven track record of securing high-profile placements in top-tier business (e.g., WSJ, Bloomberg, CNBC) and technology trade publications. Deep, active relationships with key tech reporters.
• Strategic Thinking: Exceptional ability to connect macroeconomic trends and cultural moments with enterprise tech narratives.
• Writing Excellence: Outstanding written and verbal communication skills; ability to draft compelling pitches, bylines, press releases, and executive briefing materials.
• Leadership: Demonstrated experience managing and developing junior talent, with a collaborative approach to working across cross-functional teams.
• Agility: A high degree of adaptability and the ability to thrive in a fast-paced, matrixed, global agency environment.