Responsibilities
Lead development and execution of integrated communications strategies grounded in audience behavior, cultural insights, and platform dynamics
Overseeing complex, multi-channel programs that connect earned media, social, influencer, and cultural relevance
Lead the strategic planning, development and execution for high-profile events that feature top-tier talent and C-suite executives
Drive strategic direction across a high-volume, fast-paced product environment, including launches, brand storytelling, and cultural engagement
Build and maintain strong client relationships, acting as a trusted advisor on communications strategy and execution
Develop creative ideas tied to product communications that generate high engagement and earned media and social coverage
Managing and mentor junior team members while contributing to team growth and capability building
Architect and deliver integrated campaigns spanning product communications, brand storytelling, and cultural engagement
Translate product innovation and brand positioning into compelling narratives for media, consumers, and cultural audiences
Ensure alignment across earned, social, influencer, and owned channels to maximize impact
Oversee communications for a high-frequency product launch environment (200+ launches annually)
Lead planning and execution across diverse product categories, including AI features, audiobooks, podcasts, and music discovery tools
Manage multiple concurrent initiatives with strong attention to timelines, prioritization, and quality
Identify and activate against real-time cultural moments, including music trends, artist milestones, and entertainment news
Guide teams in transforming cultural insights into timely, resonant storytelling
Ensure campaigns remain relevant within evolving digital and social ecosystems
Ensure consistency and clarity across all brand communications, including core offerings
Connect product launches to broader brand narratives and long-term storytelling
Partner seamlessly with creative, influencer, digital, and strategy teams to deliver integrated outputs
Drive alignment across internal teams and external stakeholders to ensure cohesive execution