Lead Hispanic consumer engagement and brand-building initiatives in Southern California, balancing culture-driven PR with multi-channel programs, while mentoring teams and managing senior client relationships.

• Lead culturally relevant Hispanic PR and community activations from concept to execution with ROI focus.
• Be the West Coast brand practice leader, building strategy and overseeing programming with team support.
• Mentor and develop mid- and junior-level talent to foster collaboration and high performance.
• Collaborate with internal teams and agency partners to deliver integrated work.
• Deliver strategic presentations to articulate ideas to clients and colleagues effectively.
• Stay obsessed with culture by tracking media and social trends impacting Hispanic/multicultural communities and brands.
• Build strong relationships and manage stakeholder engagement across the organization.
• Balance multiple projects, drive effective delegation, and ensure ROI and efficient client budget use.
• Able and comfortable driving to events and meetings throughout Southern California.

Requirement details reflect the core filters for this role, including deep senior client management, bilingual Spanish proficiency, and cross-channel media experience.

• 8+ years of relevant work experience; agency experience in the consumer PR category is a requirement
• Proven experience running day-to-day client service and project management of large, multi-channel brands with a wide range of internal and external stakeholders
• Strong experience across earned/traditional and social media; paid is a plus
• Excellent written and verbal communication skills. Spanish speaker required
• Experience engaging with, managing relationships, and presenting to mid- to senior-level clients
• Outstanding judgment when working with diverse media outlets, team members, client contacts, and vendors
• An exceptional project manager who is very organized with unfailing attention to detail
• Experience managing budgets

Nice to have

• Bilingual (Spanish-English) preferred