Responsibilities

• Drive scalable revenue growth by designing and executing a comprehensive affiliate strategy that transforms earned media placements into high-performing revenue channels, and that consistently hits aggressive monthly and annual GMV (gross merchandise volume) targets for a diverse portfolio of clients.
• Acquire high-value consumers for our clients by leveraging data-driven insights to identify and partner with top-tier publishers and influencers; focus on strategic customer acquisition that lowers CAC (customer acquisition cost) while expanding brand reach into untapped market segments.
• Manage and optimize client presence across major affiliate networks and sub-networks (e.g., Skimlinks, Impact, ShareASale, CJ, Rakuten, LTK), ensuring commission structures, deep links, and tracking parameters are correctly configured for press coverage.
• Audit and advise clients on competitive baseline commission rates, custom publisher rates, and cookie windows to ensure brand offerings are attractive to top-tier commerce editors.
• Build and maintain active relationships specifically with commerce editors, affiliate managers and teams across major digital publishing houses (e.g., Dotdash Meredith, Hearst, Condé Nast, BDG, CNN Underscored).
• Negotiate higher/bespoke commission rates, exclusive product launch windows, and flat-fee hybrid deals (paid + performance) with high-converting publisher networks.
• Track, analyze, and report on key performance indicators (KPIs) beyond traditional PR metrics—focusing on click-through rates (CTR), conversion rates, return on ad spend (ROAS), average order value (AOV), and overall affiliate-driven revenue.
• Leverage affiliate-specific PR tools and tech platforms (e.g., BuzzShift, Trackonomics, Koji) to measure cross-channel impact and demonstrate clear ROAS to client leadership.
• Serve as the subject matter expert (SME) internally, training PR team members on affiliate mechanics, compliance, and pitch structuring to embed performance thinking across the agency.
• Onboard new clients by assessing their technical and operational readiness for affiliate PR (e.g., inventory capacity, shop platform integrations, margin flexibility) before campaign launch.

Requirements

• 6+ years of prior PR leadership roles focused on consumer public relations strategies and program execution of food, beverage, wellness lifestyle and consumer tech brands. Consumer PR agency-based experience is strongly preferred.
• Bachelor's degree in public relations, or communications related field is required.
• Proven history of leading affiliate PR teams and driving results.
• True passion for staying abreast of industry and consumer trends and creatively capitalizing on them.
• Exceptional media relations with many top-tier national and trade outlets; proven history of media placements and established contacts.
• Ability to develop and execute successful media relations, affiliate, and influencer programs.
• Excellent writing and editing skills (familiar with AP style).
• Strong communications skills, project management capabilities and proven problem-solving ability.
• Ability to manage multiple projects simultaneously and meet all deadlines.
• Effectively work as part of a team, share information freely and support the common goals of the group. Is a true team player.