Responsibilities

• Build and execute multi-channel ABM campaigns targeting our pre-qualified list of Enterprise and Mid-Market accounts, focusing on increasing awareness across buying centers and moving accounts through the funnel.
• Drive account engagement that enables our SDRs to book meetings with key stakeholders, open qualified opportunities, and build pipeline that converts to closed-won revenue
• Build one-to-many campaigns with industry-specific messaging and creative that resonates with buying committees across different verticals, addressing the uniquedriverrisk management challenges relevant to each
• Design and manage paid media campaigns (display, LinkedIn, Facebook, etc.) targeted to specific accounts and buying center personas
• Launch new campaign strategies from scratch when data indicates current approaches aren't delivering results
• LeverageHubSpot’s ABM platformto identify buyer signals, prioritize high-intent accounts, and orchestrate the right message at the right time
• Monitor account engagement and buying signals to determine when accounts are ready to be passed to our outbound SDR team
• Continuously test, analyze, and optimize campaigns based on performance data—pivoting quickly when something isn't working
• Establish and track meaningful success metrics that demonstrate ABM's impact on outbound meetings booked, pipeline, opportunities, and closed-won revenue (not just traditional MQLs)
• Tell the story of campaign performance to leadership in a way that clearly connects ABM activities to business outcomes
• Distinguish between vanity metrics and true indicators of success, focusing stakeholder reporting on what matters most
• Partner with Sales to gather feedback on campaign messaging and ensure our content resonates with target audiences. Meet regularly to review the performance of meetings booked and opportunities opened, using these insights to refine campaigns and targeting
• Meet weekly with SDRs to identify hot accounts, ensure they're being actively worked, review the status of accounts in messaging cadences, and align campaign messaging with their outreach efforts
• Own all deals opened through ABM by tracking their status, identifying blockers, understanding why deals close as won or lost, and applying these learnings to continuously improve strategy
• Collaborate with internal teams including Content Marketing for campaign copy, Marketing Operations for reporting, and third-party design partners for ad creative
• Coordinate with our Event Manager to leverage upcoming event presence and attendee lists to better engage with ABM accounts through targeted pre-event, at-event, and post-event campaigns
• Communicate campaign strategy, progress, and results clearly across all levels of the organization
• Communicate campaign strategy, progress, and results clearly across all levels of the organization.
• Manage Google PPC campaigns to drive demand generation alongside ABM efforts
• Use AI tools strategically to streamline processes, analyze data more effectively, and accelerate campaign launches

Requirements

• Minimum 2 years of proven experience owning ABM programs from strategy through execution—including target accountselection, campaign development, multi-channel orchestration, and performance optimization.
• Extensive hands-on experience with ABM platforms—specifically 6sense,Demandbase, Terminus, or equivalent tools. You should be comfortable using these platforms daily toidentifybuying signals, track account engagement, and orchestrate multi-channel campaigns.
• Proven ability to measure and report on ABM performance using account-level metrics—pipeline influence, opportunity creation, deal velocity, and revenue impact—not just traditional lead volume or MQL-based KPIs
• 3+ years of B2B SaaS marketing experience targeting Enterprise accounts with complex, multi-threaded sales cycles involving multiple stakeholders and buying committees
• 3+ years of hands-on experience managing and optimizing paid media campaigns across LinkedIn, Google Ads, display, and social channels with proven ability to scale budgets and improve performance

Preferred

• Experience in fleet management, transportation, risk management, or related industries
• Google Ads certification or proven PPC management experience
• Familiarity with marketing automation platforms and CRM systems

Benefits

• Flexible and generous Paid Time Off and Paid Volunteer Days
• 401k Employer Match
• Generous Healthcare Benefits
• Up to 12 weeks paid time off for maternity leave based on tenure
• Wellness &Tuition Reimbursement
• Flexible Work Arrangements
• Lots of SambaSafety swag & SambaSafety Events