Responsibilities

• Execute ABX campaigns and plays across the U.S. market by coordinating timelines, assets, and stakeholders to deliver multi-touch programs on schedule.
• Deploy ABX emails through our marketing automation platform, including audience segmentation, testing, scheduling, and QA.
• Partner with Demand Gen, Content, Product Marketing, Sales, and BD teams to bring integrated ABX motions to life across content, digital, direct mail, events, and sales outreach.
• Support the Senior ABM Manager in translating ABX strategy into detailed campaign plans, briefs, and execution timelines.
• Work with Sales and BD to activate plays at the account level, sharing engagement insights, coordinating outreach moments, and ensuring follow-up is aligned.
• Pull account research and insights from Demandbase and other sources to inform campaign targeting and personalization.
• Collaborate with Content and Demand Gen teams to ensure copy, creative, and long-form content are ready, on-brief, and tailored to account pain points.
• Partner with Marketing Operations to ensure ABM tools, data, and integrations are working as expected for your campaigns.
• Monitor campaign performance, surface results, and flag insights that can improve future plays.
• Contribute to the evolution of League's ABX playbooks and best practices by documenting what works.