Responsibilities

• ABM Platform Ownership: Lead the strategy, execution, and ongoing optimization of 6sense to drive account engagement and pipeline growth
• Campaign Execution: Orchestrate integrated ABM programs across digital advertising, email, direct mail, events, and sales outreach
• Data & Analytics: Leverage 6sense insights and other analytics tools to measure engagement, pipeline influence, and campaign ROI
• Sales Alignment: Partner with Sales to prioritize in-market accounts and align outreach with buying signals
• Technology & Integration: Ensure seamless integration between 6sense, CRM, and MAP systems with accurate data flow
• Continuous Optimization: Test new tactics, messaging, and platform capabilities to improve performance and efficiency
• Own and manage the end-to-end ABM go-to-market strategy across key target accounts
• Build and optimize audience segmentation using intent data, firmographics, and buying stage signals
• Execute multi-channel ABM campaigns across platforms like 6sense, LinkedIn, Google, email, and events
• Partner closely with Field Marketing and Sales to prioritize target accounts and align outreach strategies

Requirements

• Proven experience in Account-Based Marketing (ABM) and digital demand generation
• Hands-on experience with 6sense or similar ABM platforms (e.g., Demandbase, Terminus)
• Strong understanding of CRM and MAP platforms, including Salesforce
• Experience building and executing multi-channel marketing campaigns
• Ability to analyze full-funnel performance metrics and optimize based on data insights
• Strong collaboration skills with Sales, Field Marketing, and Marketing Operations teams
• Familiarity with intent data, account segmentation, and ABM strategy development
• Detail-oriented with strong project management and execution capabilities