Responsibilities

• Design and execute high-impact 1:few and 1:1 account-based marketing programs that drive pipeline growth, accelerate strategic opportunities, and support the successful closure of priority deals.
• Partner closely with sales to identify target accounts, align on account priorities, and develop account engagement strategies that move prospects through complex buying journeys.
• Own campaign strategy, messaging, content, events, field experiences, and account-based tactics while leveraging data to measure performance, optimize results, and improve engagement.
• Collaborate across sales, product marketing, content, digital marketing, events, partner marketing, and leadership teams to deliver measurable business outcomes for strategic enterprise accounts.
• Build and execute 1:few and 1:1 ABM campaigns for North America Strategic Accounts.
• Own campaign strategy, messaging, content, tactics, timelines, and execution plans.
• Partner with sales to align on target accounts, opportunity strategy, pipeline goals, and account priorities.
• Share accountability for pipeline generation and opportunity acceleration with sales teams.
• Develop account-specific and segment-specific messaging aligned to customer challenges and ChargePoint solutions.
• Create engaging ABM programs and field experiences that drive account engagement and progression through the buyer journey.

Requirements

• 7+ years of experience in ABM, field marketing, demand generation, or enterprise marketing.
• Proven experience building ABM programs for enterprise or strategic accounts.
• Experience planning and executing executive-level field programs, including dinners, roundtables, regional events, roadshows, and other high-touch customer experiences.
• Hands-on experience using AI tools such as Claude for account research, personalization, messaging development, campaign creation, and content development.
• Strong understanding of enterprise buying committees, buyer personas, complex sales cycles, and account-based selling motions.
• Strong writing, communication, collaboration, and project management skills.
• Strong analytical and data-driven decision-making capabilities, with the ability to evaluate performance, identify insights, and optimize programs.
• Creative, proactive, resourceful, and comfortable operating in a fast-paced, high-accountability environment.
• Functional expertise in Account-Based Marketing (ABM), Field Marketing, Demand Generation, Enterprise Marketing, Campaign Strategy, Pipeline Development, Opportunity Acceleration, and Strategic Account Engagement.