Responsibilities

• Lead brand positioning, messaging, and creative briefs to communicate the brand story.
• Collaborate with Account Management, Creative, and Project Management to deliver integrated omnichannel campaigns with measurable results.
• Stay ahead of industry trends, emerging technologies, and best practices to inform strategy development.
• Develop and implement comprehensive strategies that reach target audiences, raise brand awareness, and support client campaign success.
• Design and facilitate workshops; lead tactical and brand planning.
• Conduct market research, consumer insights, and competitive analysis to identify trends and opportunities.
• Drive innovation in brand strategy to maintain a competitive edge.
• Establish KPIs and metrics to measure brand initiatives and guide future strategies.
• Provide strategic guidance and mentorship to team members, fostering collaboration and continuous learning.

Requirements

• Bachelor’s Degree in Business Administration, Marketing, or related field
• 10+ years of experience in Brand Strategy within an advertising agency, with a track record of successful brand strategies
• Strong leadership with the ability to motivate cross-functional teams
• Analytical and problem-solving abilities with a data-driven approach
• Excellent communication and presentation skills
• Ability to thrive in a fast-paced environment and manage multiple priorities

Preferred

• Adaptable and willing to adjust scope as the organization grows
• Proactive, driven, and skilled at prioritization with strong data instincts
• Highly organized self-starter able to work independently under tight deadlines

Benefits

• Real Chemistry offers a comprehensive benefit program and region-tailored perks
• Global offices with snacks, generous holiday and paid time off, medical/dental/vision plans, and retirement savings options
• Mental wellness coaching and access to 13,000+ online courses