2027 Marketing Intern

Augusta, GA (Unknown)

Salary Not AvailableIntern/New GradFull time

Posted 3 days ago

Job Summary

Own the market research and product insight workflow, including dealer surveys and trend analysis, to identify opportunities for new product introductions and deliver clear specs, pricing ideas, and supplier targets. Drive brand-focused marketing support, data-driven recommendations for management, and collaboration on marketing campaigns.

Job Description

Responsibilities

Perform extensive market research and analysis of product offerings.
Survey dealers and work with internal sales team to understand customer product needs and trends in the marketplace.
Identify opportunities for new product introduction based on market potential.
Provide key deliverables for new products such as target cost and price, specifications (color, styling, size), prioritized list of vehicles to fit, and potential suppliers.
Summarize data and present results and recommendations to management.
Assist in the development of the overall brand strategy and supporting elements such as photo and video shoots and marketing or advertising campaigns.
Execute tactical marketing communications with a focus on increasing awareness and visibility of TSV brands and products and positively influencing customer buying decision.
Other projects as requested

Requirements

Education: Pursuing Bachelor’s degree
Software Knowledge: Microsoft Office
Strong, precise written and verbal communications with an emphasis on editing, grammar and punctuation skills.
Ability to analyze and compile necessary data, then present recommendations to management

Benefits

Paid, full-time 10-week summer internship with a prepaid stipend
Mentorship, training, and development opportunities
Real project work and hands-on experience
Service time credited toward 401(k) vesting upon full-time employment
Alternative work schedules at select locations

Textron Specialized Vehicles

In 1954, in a one-room machine shop in Augusta, Georgia, the first Textron Specialized Vehicles products were born. Two brothers started with a simple belief that they could build a better golf car, that better met the customers' needs, than any other vehicle on the market.Since those beginnings, the Textron Specialized Vehicles product line includes not only golf cars, but also ground support equipment for the aviation industry, industrial utility vehicles, and recreational side-by-side UTVs. The company has become a world leader in transportation and a leading global manufacturer of golf cars, side-by-sides, utility vehicles, personal transportation vehicles and aviation ground support equipment. We build thousands of vehicles each year, many of which featuring game-changing technology and innovations to improve vehicle efficiency and enhance the user experience like no other vehicle can. Today, Textron Specialized Vehicles includes brands that are leaders in the respective industries they serve -- Cushman®, E-Z-GO®, Arctic Cat®, Jacobsen®, Ransomes®, TUGTM, DouglasTM, PremierTM, and SafeaeroTM.Since 1960, the company has been part of Textron Inc. (NYSE: TXT), a global multi-industry company headquartered in Providence, RI. A Fortune 500 company with more than 35,000 employees worldwide and operations in 25 countries, Textron is known for its powerful brands, including E-Z-GO, Cessna, Beechcraft, Hawker, Bell, and Kautex, among others.But nearly 70 years after our first product was built in that one-room shop, there is still that single belief – that we exist to build vehicles and services that exceed customers' expectations, better than any other offering on the market. It is the drive to sustain and improve that position – to offer an unparalleled combination of world-class products, advanced technology, manufacturing expertise, and extraordinary service – that leads Textron Specialized Vehicles to cover new ground.

Founded in 1954

Augusta, Georgia, USA

1.1K employees (23 in marketing)

www.tsvcareers.com