Responsibilities

• Develop and execute comprehensive marketing strategies to generate demand for the company's solutions and services.
• Collaborate with cross-functional teams, including product, sales, and customer service, to identify and produce materials that support the prospect-to-client lifecycle.
• Create and manage targeted marketing campaigns across various channels, including events, social media, and digital advertising.
• Monitor and report on the effectiveness of marketing initiatives, using data to optimize and refine strategies.
• Stay up-to-date with industry trends and best practices in B2B marketing, specifically as it pertains to our target markets.
• Build, maintain and promote relationships with team members, peers across disciplines, and all other company team members ensuring effective coordination of communications and services affecting clients.
• Attend webinars and training to stay up to date on best practices related to the company and department.
• Complete projects and other duties as assigned by supervisor .
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical and strategic-thinking skills.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, with a focus on B2B or software marketing.