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Tropical Smoothie Cafe

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Company overview

About Tropical Smoothie Cafe®Tropical Smoothie Cafe is a national fast-casual restaurant brand built on a mission to Inspire Better®, a commitment that starts with our better-for-you food and smoothies and extends to inspiring better in the communities we serve. Born on a beach in 1997, today Tropical Smoothie Cafe has more than 1,350 locations in 44 states. For the fourth year in a row, the brand was ranked #1 in the Smoothie/Juice Category by Entrepreneur Franchisee 500. For 11 consecutive years the brand has received the Franchise Times Fast and Serious award, and for 2023 the brand received the TopScore FUND Award with a score of 920, the highest in the QSR segment by FRANdata, for the third consecutive year.In 1997, we opened our first franchise in Tallahassee, Florida to give our customers a place to sit and relax while enjoying our fruit smoothies. By 1999, we added a wide range of wholesome food options to our menu that perfectly complemented our smoothies. One year later, we officially established the Tropical Smoothie Cafe name.In 2007, we celebrated our 10-year anniversary and started our own holiday, National Flip Flop Day. On National Flip Flop Day, we raise funds to benefit Share Our Strength's No Kid Hungry Campaign and customers who visit our Cafes wearing flip flops between 2pm - 7pm receive a FREE smoothie. It's a great day to bring on the sunshine in the lives of children who are facing childhood hunger.Today, we have over 1,350 franchise locations in more than 44 states and customers continue to fall in love with Tropical Smoothie Cafe as a destination for flavor. We’ve always been guided by this one simple belief: when you eat better, you feel better and when you feel better - all is better. It's why our mission is to inspire a healthier lifestyle by serving amazing food and smoothies with a bit of tropical fun.Interested in owning your own Tropical Smoothie Cafe? Visit http://tropicalsmoothiefranchise.com/ for more information.
Founded in 1997
Atlanta, Georgia, USA
8.4K employees (96 in marketing)
www.tropicalsmoothiecafe.com

People

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$20M

Last raise

$20M

Debt Financing, 8 years ago

Funding history

Mar 2018

Debt Financing Tropical Smoothie Cafe · $20M

Nov 2014

Seed Round Tropical Smoothie Cafe

Jan 2012

Seed Round Tropical Smoothie Cafe

Audience

Monthly website visitors
1.1M
Month over month-12.6%
Quarter over quarter-30.7%
Top sourceSearch (61.7%)
Ad budget per month$20.4K
Average search rank59.7
Traffic source mix
Search
61.7%
Direct
32.6%

News

Tropical Smoothie Cafe's new Erie spot opening soon. What to know
Dec 11, 2025 • Erie Times-News
Tropical Smoothie Cafe brings freshly blended drinks to Bastrop
Dec 4, 2025 • Community Impact | News
Tropical Smoothie Cafe Selects Fallon as Creative Agency of Record
Nov 18, 2025 • Little Black Book

Links

www.tropicalsmoothiecafe.comLinkedInCrunchbaseX (Twitter)

Loading insights...

Headcount +11.6% year over year
Referral
4.5%
Paid referral
0.6%
Social
0.5%

LinkedIn followers

Follower count and growth

Total followers

38K

12-mo growth

—

Monthly growth

+2.9%

Salaries

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Contribute

Open positions4 open marketing positions

Tropical Smoothie Cafe logo

Brand Analytics Manager

Tropical Smoothie Cafe

Atlanta, GA

In-houseMid level5+ years exp.
3 weeks ago
Tropical Smoothie Cafe logo

Digital Marketing Coordinator

Tropical Smoothie Cafe

Atlanta, GA

In-houseMid level3+ years exp.
7 weeks ago
Tropical Smoothie Cafe logo

shift leader

Tropical Smoothie Cafe

Savage, MN (On-site)

$14/hr - $18/hrIn-housePart-time
2 months ago
Tropical Smoothie Cafe logo

General Manager

Tropical Smoothie Cafe

Tampa, FL (On-site)

$45K/yr - $55K/yrIn-houseFull-time
5 months ago

Tropical Smoothie Cafe insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1997
Headquarters
Atlanta, Georgia
Employees
51-200
11.6% growth last 12mo
Marketing team
96
1% of company
1 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series B–like · Growing 11.6% last 12 months · More mature · Last funding 3+ years ago
Trend
2023-02-27 -> 2025-12-08
Headcount (12 months)
+11.6%
Last funding round
97 months ago
Negative news (120 days)
0
Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
1.1M
Month over month-12.6%
Quarter over quarter-30.7%
Top sourceSearch (61.7%)
Traffic source mix
Search
61.7%
Direct
32.6%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
47 competitor sites
Search traffic: 348.4K organic clicks / 40.2K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+36,100
Ad budget per month
$20.4K
Average search rank
59.7
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

38K

12-mo growth

—

Monthly growth

+2.9%

Marketing team size

Shows saved marketing team size.

96
1% of the company • 1 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 96.

Funding

Shows saved funding data.

Total funding
$20M
Last raise
Debt Financing
8 years ago
Funding details
Amount raised
$20M
Last round
Debt Financing
Last fundraise
8 years ago

News

Shows saved company news.

Tropical Smoothie Cafe's new Erie spot opening soon. What to know
Dec 11, 2025 • Erie Times-News
Tropical Smoothie Cafe brings freshly blended drinks to Bastrop
Dec 4, 2025 • Community Impact | News
Tropical Smoothie Cafe Selects Fallon as Creative Agency of Record
Nov 18, 2025 • Little Black Book
4.5%
Paid referral
0.6%
Social
0.5%