Sweet Squared Ltd

Brand · Wholesale

3.5

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Company overview

A company full of awesome people that are in love with Hair and Beauty professionals. We are a multi award winning provider of leading prestige hair and beauty brands in the UK and Ireland. We Serve the Pro - with Love & Respect!!

Founded in 2006

Leeds, England, GBR

100 employees (14 in marketing)

www.sweetsquared.com

85% recommend to a friend

58% positive business outlook

People

Founders

Marketing leadership

Headcount trend

Company growth over the last 12 months

Funding

Audience

Monthly website visitors

55.3K

Month over month-37.2%

Quarter over quarter+95.4%

Top sourceSearch (38.6%)

Ad budget per month$0.0

Average search rank39.5

Traffic source mix

38.6%

Direct

31.8%

News

K18 STRENGTHENS COMMITMENT TO UK PRO COMMUNITY WITH ANNOUNCEMENT OF NEW EXCLUSIVE DISTRIBUTION PARTNERS.

Jul 2, 2025 • PR Newswire UK

Sweet Squared acquires salon hygiene & disinfection brand, Mundo Professional

Jun 6, 2025 • scratchmagazine.co.uk

Finalists announced in 2025 nail industry awards for UK&I pros & businesses

Apr 18, 2025 • scratchmagazine.co.uk

Links

www.sweetsquared.com

Crunchbase

X (Twitter)

Glassdoor

Sweet Squared Ltd insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2006

Headquarters

Leeds, England

Employees

51-200

19% growth last 12mo

Marketing team

14% of company

0 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Growing 19%

LinkedIn headcount is up 19% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 19% last 12 months · More mature

Trend

2022-10-31 -> 2026-06-29

Headcount (12 months)

+19%

Last funding round

—

Negative news (120 days)

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

55.3K

Month over month-37.2%

Quarter over quarter+95.4%

Top sourceSearch (38.6%)

Traffic source mix

38.6%

Direct

31.8%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

46 competitor sites

Search traffic: 568 organic clicks / 0 paid clicks

Organic competitors

Paid competitors

Keyword change

+176

Ad budget per month

$0.0

Average search rank

39.5

Organic competitors5

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

8.3K

12-mo growth

+10.4%

Monthly growth

+1.5%

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium

Marketing is represented at senior leadership level. Typical leader time at company: 7.1 years.

Founder or CEO

Saved founder and CEO profiles.

Marketing team size

Shows saved marketing team size.

14% of the company

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 14.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.5 / 5

Work-life balance

3 / 5

Culture

3.6 / 5

Diversity & inclusion

4 / 5

Recommend to a friend

85%

Positive business outlook

58%