Sports Illustrated | Company Profile, Culture & Jobs

Company overview

Sports Illustrated: We deliver premier journalism and give unparalleled perspective on the world of sports.

Founded in 1954

New York, New York, USA

808 employees (533 in marketing)

SI.com

1% recommend to a friend

0% positive business outlook

People

Marketing leadership

Lynn Calomeni

Brand Director, Sports Illustrated Swimsuit

At the company for 5 years 2 months

Mackenzie Murphy

Brand Manager, Sports Illustrated Swimsuit

At the company for 5 years 5 months

Headcount trend

Company growth over the last 12 months

Audience

Monthly website visitors

38.6M

Month over month+13.6%

Quarter over quarter-1.1%

Top sourceSearch (57.5%)

Ad budget per month$0.0

Average search rank47.4

Traffic source mix

Search

57.5%

Direct

31.4%

News

LeBron James Makes Free Agency Decision for 24th NBA Season

Jul 24, 2026 • Sports Illustrated

SKOL Chant Tops Sports Illustrated’s Ranking of NFL Rallying Cries

Jul 21, 2026 • Minnesota Vikings

Conor Orr’s 14 Teams That Can Actually Win Super Bowl LXI

Jul 21, 2026 • Sports Illustrated

Links

SI.com

Crunchbase

X (Twitter)

Glassdoor

Sports Illustrated insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1954

Headquarters

New York, New York

Employees

10001+

6.3% growth last 12mo

Marketing team

533

66% of company

15 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Growing 6.3%

LinkedIn headcount is up 6.3% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 6.3% last 12 months · More mature

Trend

2022-10-31 -> 2026-07-27

Headcount (12 months)

+6.3%

Last funding round

—

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

38.6M

Month over month+13.6%

Quarter over quarter-1.1%

Top sourceSearch (57.5%)

Traffic source mix

Search

57.5%

Direct

31.4%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

50 competitor sites

Search traffic: 4.2M organic clicks / 0 paid clicks

Organic competitors

5

Paid competitors

0

Keyword change

+198,766

Ad budget per month

$0.0

Average search rank

47.4

Organic competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

75.4K

12-mo growth

+4.4%

Monthly growth

+0.2%

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Visible marketing levels

Shows title levels we can see from saved marketing people.

This is a simple level map from saved marketing job titles. It is not the full team map.

Top visible leader

Jeff Tomback

Client Marketing Director

Visible levels

Director

3 people

Jeff TombackLynn CalomeniHarrison Bankley

Manager / Lead

2 people

Farrah HolderMackenzie Murphy

IC

2 people

Perri HorowitzLogan LeBouef

How much data

Marketing team size

Shows saved marketing team size.

533

66% of the company • 15 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 533.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.8 / 5

Work-life balance

3.6 / 5

Culture

3.4 / 5

Diversity & inclusion

3.6 / 5

Recommend to a friend

1%

Positive business outlook

0%

News

Shows saved company news.

LeBron James Makes Free Agency Decision for 24th NBA Season

Jul 24, 2026 • Sports Illustrated

SKOL Chant Tops Sports Illustrated’s Ranking of NFL Rallying Cries

Jul 21, 2026 • Minnesota Vikings

Conor Orr’s 14 Teams That Can Actually Win Super Bowl LXI

Jul 21, 2026 • Sports Illustrated

Team background and peers

Shows past companies, experience, and people you may work with.

Average years of experience

—

Several saved marketing people have enough background data to summarize the team.

Role level mix

Director3

IC2

Manager / Lead2

Experience mix

No experience mix yet.

Top past employers

national basketball association nba

other

3 people

tribu marketing advertising graphic design

other

3 people

purpics

other

Loading insights...

Headcount +6.3% year over year

Referral

5.2%

Social

4%

Paid referral

0.1%

LinkedIn followers

Follower count and growth

Total followers

75.4K

12-mo growth

+4.4%

Monthly growth

+0.2%

Salaries

Help build salary transparency at Sports Illustrated

Share your compensation anonymously to see full data.

Contribute

Open positions9 open marketing positions

CMP Marketing Manager | Sports Illustrated Resorts - Icon Park

Sports Illustrated

Branson, MO

In-houseFull-timeSenior level2+ years exp.

7 days ago

Greeter, Sports Illustrated Resorts-2

Sports Illustrated

Nashville, TN

In-houseFull-time

10 days ago

Community Marketing Agent for Sports Illustrated Resorts

Sports Illustrated

Chicago, IL

In-houseFull-timeMid level3+ years exp.

4 weeks ago

CMP Marketing Manager Sports Illustrated Resorts

Sports Illustrated

Nashville, TN

In-houseFull-timeSenior level2+ years exp.

2 months ago

Director of Marketing Sports Illustrated Resorts

Sports Illustrated

Nashville, TN

In-houseFull-timeDirector/executive5+ years exp.

2 months ago

Community Marketing Agent, Sports Illustrated Resorts

Sports Illustrated

Nashville, TN

In-houseFull-timeMid level1+ years exp.

2 months ago

View all 9 jobs

Sports Illustrated insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1954

Headquarters

New York, New York

Employees

10001+

6.3% growth last 12mo

Marketing team

533

66% of company

15 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Growing 6.3%

LinkedIn headcount is up 6.3% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 6.3% last 12 months · More mature

Trend

2022-10-31 -> 2026-07-27

Headcount (12 months)

+6.3%

Last funding round

—

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

38.6M

Month over month+13.6%

Quarter over quarter-1.1%

Top sourceSearch (57.5%)

Traffic source mix

Search

57.5%

Direct

31.4%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

50 competitor sites

Search traffic: 4.2M organic clicks / 0 paid clicks

Organic competitors

5

Paid competitors

0

Keyword change

+198,766

Ad budget per month

$0.0

Average search rank

47.4

Organic competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

75.4K

12-mo growth

+4.4%

Monthly growth

+0.2%

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Visible marketing levels

Shows title levels we can see from saved marketing people.

This is a simple level map from saved marketing job titles. It is not the full team map.

Top visible leader

Jeff Tomback

Client Marketing Director

Visible levels

Director

3 people

Jeff TombackLynn CalomeniHarrison Bankley

Manager / Lead

2 people

Farrah HolderMackenzie Murphy

IC

2 people

Perri HorowitzLogan LeBouef

How much data

Marketing team size

Shows saved marketing team size.

533

66% of the company • 15 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 533.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.8 / 5

Work-life balance

3.6 / 5

Culture

3.4 / 5

Diversity & inclusion

3.6 / 5

Recommend to a friend

1%

Positive business outlook

0%

News

Shows saved company news.

LeBron James Makes Free Agency Decision for 24th NBA Season

Jul 24, 2026 • Sports Illustrated

SKOL Chant Tops Sports Illustrated’s Ranking of NFL Rallying Cries

Jul 21, 2026 • Minnesota Vikings

Conor Orr’s 14 Teams That Can Actually Win Super Bowl LXI

Jul 21, 2026 • Sports Illustrated

Team background and peers

Shows past companies, experience, and people you may work with.

Average years of experience

—

Several saved marketing people have enough background data to summarize the team.

Role level mix

Director3

IC2

Manager / Lead2

Experience mix

No experience mix yet.

Top past employers

national basketball association nba

other

3 people

tribu marketing advertising graphic design

other

3 people

purpics

other

5.2%

Social

4%

Paid referral

0.1%

7 saved people matched. Missing from saved list: 526.

How sure we are

We found a usable ladder, but it is still based on saved titles only.

2 people

sports illustrated

other

2 people

time

other

2 people

childrenz haven

other

1 people

Top schools

university of michigan1

college of media communication texas tech university1

texas a m university1

university of notre dame1

People you may work with

Lynn Calomeni

Brand Director, Sports Illustrated Swimsuit

Farrah Holder

Marketing Manager

Harrison Bankley

Director Of Sports Marketing

Jeff Tomback

Client Marketing Director