SalaryGuide
AboutPricingBlogFor Employers
CompaniesNew Era CapSalaries
New Era Cap logo

New Era Cap

Brand

3.7
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

Loading company data...

Loading jobs...

Company overview

New Era Cap, LLC. is an international lifestyle brand with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visit www.neweracap.com.
Founded in 1920
Buffalo, New York, USA
3.5K employees
www.neweracap.com
65% recommend to a friend
39% positive business outlook

People

Hiring activity

Open marketing jobs over time

5 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$775M

Last raise

$775M

Debt Financing, 3 years ago

Funding history

Sep 2023

Debt Financing New Era Cap · $775M

Audience

Monthly website visitors
5.3M
Month over month+8.7%
Quarter over quarter+12.9%
Top sourceDirect (49.7%)
Ad budget per month$28.2K
Average search rank56.6
Traffic source mix
Direct
49.7%
Search
37%

News

Bengala + RUNWAY 2026: A night of fashion and philanthropy, presented by New Era Cap Foundation
Dec 9, 2025 • SUNY Buffalo State University
New Era Releases 2025 Major League Soccer Champions Collection Celebrating Inter Miami CF
Dec 7, 2025 • PR Newswire
Rasmus & Tage | New Era Cap Design
Nov 25, 2025 • NHL.com

Links

www.neweracap.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +13.8% year over year
Social
6%
Referral
4.9%
Paid referral
2.2%

LinkedIn followers

Follower count and growth

Total followers

94.3K

12-mo growth

+30.1%

Monthly growth

+2.7%

Salaries

Help build salary transparency at New Era Cap

Share your compensation anonymously to see full data.

Contribute

Open positions5 open marketing positions

New Era Cap logo

Coordinator, Planning (E-Commerce)

New Era Cap

Buffalo, NY (On-site)

$51K/yr - $57K/yrIn-houseFull-time
3 months ago
New Era Cap logo

E-Commerce Campaign Manager (12-month Maternity Cover)

New Era Cap

Milton Keynes, UK (Hybrid)

In-houseFull-timeMid level2+ years exp.
3 months ago
New Era Cap logo

E-Commerce Campaign Manager (12-month Maternity Cover)

New Era Cap

Milton Keynes, UK (Hybrid)

In-houseFull-timeMid level2+ years exp.
4 months ago
New Era Cap logo

E-commerce Coordinator (Fluency in English & German Required)

New Era Cap

Milton Keynes, UK (Hybrid)

In-houseFull-time
4 months ago
New Era Cap logo

E-commerce Coordinator (Fluency in English & German Required)

New Era Cap

Milton Keynes, UK (Hybrid)

In-houseFull-timeEntry level
4 months ago

New Era Cap insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1920
Headquarters
Buffalo, New York
Employees
1001-5000
13.8% growth last 12mo
Marketing team
—
57 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 13.8% last 12 months · More mature
Trend
2021-12-27 -> 2026-01-26
Headcount (12 months)
+13.8%
Last funding round
31 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
5.3M
Month over month+8.7%
Quarter over quarter+12.9%
Top sourceDirect (49.7%)
Traffic source mix
Direct
49.7%
Search
37%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 139.3K organic clicks / 36.9K paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+2,510
Ad budget per month
$28.2K
Average search rank
56.6

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

94.3K

12-mo growth

+30.1%

Job openings

Shows open jobs, growth, and role changes.

Main result
3 open jobs
Open jobs trend: —
Trend

Marketing team size

Shows saved marketing team size.

—
57 saved marketing people

Average years of experience

Shows typical years of experience across saved people.

17 years
Based on 11 people.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.7 / 5
Work-life balance
2.9 / 5
Culture
3.4 / 5
Diversity & inclusion
3.5 / 5
Recommend to a friend
65%
Positive business outlook
39%

Funding

Shows saved funding data.

Total funding
$775M
Last raise
Debt Financing
3 years ago
Funding details
Amount raised
$775M
Last round
Debt Financing
Last fundraise
3 years ago

News

Shows saved company news.

Bengala + RUNWAY 2026: A night of fashion and philanthropy, presented by New Era Cap Foundation
Dec 9, 2025 • SUNY Buffalo State University
New Era Releases 2025 Major League Soccer Champions Collection Celebrating Inter Miami CF
Dec 7, 2025 • PR Newswire
Rasmus & Tage | New Era Cap Design
Nov 25, 2025 • NHL.com
Social
6%
Referral
4.9%
Paid referral
2.2%

Monthly growth

+2.7%

2023-09-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Financial Planning & Analysis (FP&A) Intern