Company overview

New Era Cap, LLC. is an international lifestyle brand with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visit www.neweracap.com.
Founded in 1920
Buffalo, New York, USA
3.5K employees
65% recommend to a friend
39% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

5 open now

Headcount trend

Company growth over the last 12 months

Headcount +13.8% year over year

Funding

Total funding

$775M

Last raise

$775M

Debt Financing, 3 years ago

Funding history

Sep 2023

Debt Financing New Era Cap · $775M

Audience

Monthly website visitors
5.3M
Month over month+8.7%
Quarter over quarter+12.9%
Top sourceDirect (49.7%)
Ad budget per month$28.2K
Average search rank56.6
Traffic source mix
Direct
49.7%
Search
37%
Social
6%
Referral
4.9%
Paid referral
2.2%

LinkedIn followers

Follower count and growth

Total followers

94.3K

12-mo growth

+30.1%

Monthly growth

+2.7%

News

Links