Mixpanel | Company Profile, Culture & Jobs

Mixpanel is a digital analytics platform that allows anyone to get answers from their customer and business data in seconds. It offers powerful real-time charts and visualizations of how people interact with your digital products and company. With insights into behaviors like conversion and retention, teams can collaborate more effectively and make informed decisions. Regardless of technical expertise, builders can double down on what’s working, cut what isn’t, and spend more time on their best ideas with Mixpanel.Mixpanel serves over 8,000 customers from different industries around the world, including global leaders like Uber, Yelp, Zalora, BuzzFeed, eToro, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.For more information, visit: http://www.mixpanel.com

Founded in 2009

San Francisco, California, USA

512 employees (52 in marketing)

mixpanel.com

63% recommend to a friend

46% positive business outlook

People

Marketing leadership

Melike A.

VP of Marketing

At the company for 2 years 4 months

Federico Gobbi 페데리코

Head of Paid Marketing

At the company for 2 years 3 months

Melody Yin

Team Lead, Marketing Strategy & Operations

At the company for 1 year 10 months

Dillon Baker

Senior Product Marketing Manager

At the company for 2 years 1 month

Hiring activity

Open marketing jobs over time

9 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$277M

Last raise

$200M

Series C, 4 years ago

Funding history

Nov 2021

Series C Mixpanel · $200M

Dec 2014

Series B Mixpanel · $65M

May 2012

Series A Mixpanel · $10.3M

May 2011

Seed Round Mixpanel · $1.3M

Feb 2010

Seed Round Mixpanel · $500K

Audience

Monthly website visitors

1.6M

Month over month-7.9%

Quarter over quarter+8%

Top sourceDirect (67.4%)

Ad budget per month$61.2K

Average search rank51.8

Traffic source mix

Direct

67.4%

Search

26.4%

News

Mixpanel Statistics By Features, Usage, Insights And Facts (2025)

Nov 9, 2025 • ElectroIQ

DoubleLoop joins Mixpanel

Oct 13, 2025 • Research Live

Daily Research News Online no. 38921 - Mixpanel Buy Adds AI to Metrics Definition Tools

Oct 10, 2025 • MrWeb

Links

mixpanel.com

Crunchbase

X (Twitter)

Glassdoor

Mixpanel insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2009

Headquarters

San Francisco, California

Employees

201-500

23.6% growth last 12mo

Marketing team

52

10% of company

12 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Late-stage · Growing 23.6% last 12 months · More mature · Last funding 3+ years ago

Trend

2021-06-28 -> 2025-11-24

Headcount (12 months)

+23.6%

Last funding round

53 months ago

Negative news (120 days)

0

Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

1.6M

Month over month-7.9%

Quarter over quarter+8%

Top sourceDirect (67.4%)

Traffic source mix

Direct

67.4%

Search

26.4%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

58 competitor sites

Search traffic: 21.7K organic clicks / 2.2K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

+822

Ad budget per month

$61.2K

Average search rank

51.8

Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result

9.1 / 5

1.1K reviews saved

Reviews month over month

—

Reviews quarter over quarter

+3.7%

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result

4 open jobs

Open jobs trend: —

Trend

Product Hunt

Shows Product Hunt activity.

Main result

4.7 / 5 rating

Product Hunt data

Upvotes

604

Reviews

75

Followers

1.2K

Launches

23

Gartner

Shows Gartner reviews and listed products.

Main result

154 Gartner reviews

Mixpanel is an event analytics platform that produces real-time charts and visualizations of user interaction with digital products. The platform focuses on providing insights into behaviors such as conversion and retention, enabling teams to make data-driven decisions. Mixpanel targets builders with varying technical expertise, enabling them to focus on successful elements of their products, eliminate inefficiencies and prioritize promising ideas. The company has a global presence, with its headquarters in San Francisco and additional offices in various locations, including New York, Seattle, Austin, London, Barcelona, and Singapore.

Listed products

1

Reviews

154

Employee range

201 - 500

Marketing team size

Shows saved marketing team size.

52

10% of the company • 12 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 52.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.6 / 5

Work-life balance

4 / 5

Culture

3.6 / 5

Diversity & inclusion

3.8 / 5

Recommend to a friend

63%

Positive business outlook

46%

Funding

Shows saved funding data.

Total funding

$277M

Last raise

Series C

4 years ago

Funding details

Amount raised

$277M

Last round

Series C

Last fundraise

4 years ago

News

Shows saved company news.

Mixpanel Statistics By Features, Usage, Insights And Facts (2025)

Nov 9, 2025 • ElectroIQ

DoubleLoop joins Mixpanel

Oct 13, 2025 • Research Live

Daily Research News Online no. 38921 - Mixpanel Buy Adds AI to Metrics Definition Tools

Oct 10, 2025 • MrWeb

Loading insights...

Headcount +23.6% year over year

Jul 2009

Pre Seed Round Mixpanel · $15K

Referral

5.1%

Social

0.6%

Paid referral

0.4%

LinkedIn followers

Follower count and growth

Total followers

71.1K

12-mo growth

+16.5%

Monthly growth

+1.7%

Salaries

Typical salary range

$160,000 – $195,500

/ yr

Median base

$184,000

Median total

$184,000

Median experience

6 years

Salaries

4

Help build salary transparency at Mixpanel

Share your compensation anonymously to see full data.

Contribute

Mixpanel insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2009

Headquarters

San Francisco, California

Employees

201-500

23.6% growth last 12mo

Marketing team

52

10% of company

12 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Late-stage · Growing 23.6% last 12 months · More mature · Last funding 3+ years ago

Trend

2021-06-28 -> 2025-11-24

Headcount (12 months)

+23.6%

Last funding round

53 months ago

Negative news (120 days)

0

Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

1.6M

Month over month-7.9%

Quarter over quarter+8%

Top sourceDirect (67.4%)

Traffic source mix

Direct

67.4%

Search

26.4%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

58 competitor sites

Search traffic: 21.7K organic clicks / 2.2K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

+822

Ad budget per month

$61.2K

Average search rank

51.8

Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result

9.1 / 5

1.1K reviews saved

Reviews month over month

—

Reviews quarter over quarter

+3.7%

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result

4 open jobs

Open jobs trend: —

Trend

Product Hunt

Shows Product Hunt activity.

Main result

4.7 / 5 rating

Product Hunt data

Upvotes

604

Reviews

75

Followers

1.2K

Launches

23

Gartner

Shows Gartner reviews and listed products.

Main result

154 Gartner reviews

Mixpanel is an event analytics platform that produces real-time charts and visualizations of user interaction with digital products. The platform focuses on providing insights into behaviors such as conversion and retention, enabling teams to make data-driven decisions. Mixpanel targets builders with varying technical expertise, enabling them to focus on successful elements of their products, eliminate inefficiencies and prioritize promising ideas. The company has a global presence, with its headquarters in San Francisco and additional offices in various locations, including New York, Seattle, Austin, London, Barcelona, and Singapore.

Listed products

1

Reviews

154

Employee range

201 - 500

Marketing team size

Shows saved marketing team size.

52

10% of the company • 12 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 52.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.6 / 5

Work-life balance

4 / 5

Culture

3.6 / 5

Diversity & inclusion

3.8 / 5

Recommend to a friend

63%

Positive business outlook

46%

Funding

Shows saved funding data.

Total funding

$277M

Last raise

Series C

4 years ago

Funding details

Amount raised

$277M

Last round

Series C

Last fundraise

4 years ago

News

Shows saved company news.

Mixpanel Statistics By Features, Usage, Insights And Facts (2025)

Nov 9, 2025 • ElectroIQ

DoubleLoop joins Mixpanel

Oct 13, 2025 • Research Live

Daily Research News Online no. 38921 - Mixpanel Buy Adds AI to Metrics Definition Tools

Oct 10, 2025 • MrWeb

5.1%

Social

0.6%

Paid referral

0.4%

Total followers

71.1K

12-mo growth

+16.5%

Monthly growth

+1.7%

2023-08-01 -> 2026-02-01

Open jobs growth

—

Biggest role change

—

Latest open role

Senior Engineering Manager, Product