1 month ago
Head of Product Marketing
Mixpanel
San Francisco, CA (Hybrid)Full time$281K/yr – $421K/yr
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Head of Product Marketing
San Francisco, CA (Hybrid)
$281K/yr – $421K/yrDirector/ExecutiveFull time
Posted 1 month ago
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Job Summary
Own the product marketing agenda for Mixpanel: shape messaging, run GTM launches, own enterprise win/loss, and translate insights into clear product and pricing positioning that unlocks adoption and revenue.
- Own messaging and positioning across product, field, and analyst touchpoints.
- Lead end-to-end GTM motions and launches with aligned content and training to drive adoption and revenue.
- Own competitive intelligence, pricing and packaging, and enablement assets to win deals and inform product strategy.
Job Description
- Messaging and positioning: Own, test and evangelize Mixpanel’s messaging across every touchpoint to be clear and differentiated.
- Go-to-market and launches: Develop end-to-end GTM plans and marketing content to raise awareness and educate teams and customers.
- Events: Own keynotes and sessions at annual MXP events across US, EMEA, and APAC.
- Enterprise win/loss: Run quarterly win/loss program to inform strategy and enable the org to win bigger deals.
- Competitive intelligence: Deeply analyze competitors to inform product strategy and give GTM teams clear differentiation.
- Enablement assets: Partner with Enablement to produce decks, battlecards, demos, and narratives that close more deals.
- Pricing and packaging: Collaborate withPricing counsel/CEO to evolve pricing models and optimize profitability via competitive analysis.
- Integrated campaigns: Collaborate with global Marketing on campaigns, research, assets, and speaking engagements to drive new business and expansion.
- Industry analysts: Build trusted relationships to demonstrate thought leadership and Mixpanel’s advantages.
- AI tools experimentation: Explore AI platforms to drive innovation and efficiency within Product Marketing.
Mixpanel
3.6 Glassdoor
Mixpanel is a digital analytics platform that allows anyone to get answers from their customer and business data in seconds. It offers powerful real-time charts and visualizations of how people interact with your digital products and company. With insights into behaviors like conversion and retention, teams can collaborate more effectively and make informed decisions. Regardless of technical expertise, builders can double down on what’s working, cut what isn’t, and spend more time on their best ideas with Mixpanel.Mixpanel serves over 8,000 customers from different industries around the world, including global leaders like Uber, Yelp, Zalora, BuzzFeed, eToro, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.For more information, visit: http://www.mixpanel.com
Founded in 2009
San Francisco, California, USA
512 employees (52 in marketing)
63% recommend to a friend
64% CEO approval
Traffic Signals
Monthly Visitors
1.6M
Monthly Google Ads Budget
$61.2K
Traffic Source Mix
Search
26.4%
Direct
67.4%
Referral
5.1%
Social
0.6%
Paid
0.4%
Headcount Trend
Current headcount: ~524
Marketing Team
Marketing Team Size
30 (6% of company)
Median Career Experience
12.5 years
Median Tenure
1.9 years
People
Marketing Leadership
Funding
Total Funding
$277M
Last Raise
$200M
Series C, 4 years ago
Funding History
- Nov 2021Series C • $200M
- Dec 2014Series B • $65M
- May 2012Series A • $10.3M