Michigan State University logo

Michigan State University

Brand

Company overview

A top global public university, MSU is home to 400+ academic programs. Spartans Will.
Founded in 2003
East Lansing, Michigan, USA
26K employees (1,049 in marketing)
msu.edu

Salaries

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People

Marketing leadership

Ryan Kilcoyne
Chief Marketing Officer, College of Natural Science
At the company for 13 years 9 months
Ellie Lanigan
Ellie Lanigan
Vice President of Marketing for Spartan Blockchain
At the company for 1 year 6 months
Carmen Crist
Carmen Crist
Assistant Vice President for Marketing Operations and Innovation
At the company for 33 years 8 months
Heather Swain
Heather Swain
Vice President for Marketing, Public Relations and Digital Strategy
At the company for 19 years 11 months

Hiring activity

Open marketing jobs over time

14 open now

Headcount trend

Company growth over the last 12 months

Headcount +0.4% year over year

Funding

Total funding

$118.2M

Last raise

$895K

Grant, 6 months ago

Funding history

Sep 2025

Grant Michigan State University · $895K

Mar 2025

Grant Michigan State University · $48.5M

Oct 2024

Grant Michigan State University

Mar 2024

Grant Michigan State University · $25M

Aug 2023

Grant Michigan State University

Aug 2023

Grant Michigan State University

Audience

Monthly website visitors
7M
Month over month-7.1%
Quarter over quarter+31.4%
Top sourceDirect (47%)
Ad budget per month$417.5K
Average search rank43.8
Traffic source mix
Direct
47%
Search
44.5%
Referral
7.2%
Paid referral
0.7%
Social
0.5%

LinkedIn followers

Follower count and growth

Total followers

608.5K

12-mo growth

—

Monthly growth

+0.5%

News

Links

msu.eduLinkedInCrunchbaseX (Twitter)