Company overview

As one of the fastest-growing on-the-go drinkware companies in America, we've got a reputation for doing great things. Our vision is simple - bring delight to eating and drinking. Whether it’s the perfect cup of coffee, a water bottle that helps you crush your workout, or the most appetizing meal in our unique food storage, our mission is to make it look great, function perfectly and cost less than you’d expect. Delivering on this promise takes extraordinary efforts and exceptional people. Through our teams’ ingenuity and grit, we’ve created a place where the best ideas win, and they can come from anyone. Our culture combines the scrappy spirit of a startup with the perks of a market leader.Our culture is collaborative and fast-paced with a strong focus on designing beautiful products with purpose. Together, we navigate each day with optimism, curiosity, a healthy sense of humor and a strong allergy to the word “no.” Different brands for different people. We have a deep understanding of consumers' dynamic needs which shapes our three distinct brands. Ello Products: Ello brings drinkware and foodware products that compliment your love for trends and sense of style. https://www.elloproducts.comZulu Athletic: Zulu is the high performance water bottle brand engineered for athletes. https://www.zuluathletic.comPogo Gear: Pogo is the casual, fun, value brand for the modern family. http://www.pogogear.com
Founded in 2009
Chicago, Illinois, USA
96 employees (26 in marketing)

Salaries

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People

Marketing team tenure

Median tenure

1 years

Across 11 marketing employees

Headcount trend

Company growth over the last 12 months

Headcount +6.7% year over year

Funding

Last raise

Private Equity, 5 years ago

Funding history

Jan 2021

Private Equity Round Leapfrog Brands

Audience

Monthly website visitors
1.2K
Month over month-67.1%
Quarter over quarter-41.4%
Top sourceDirect (53%)
Ad budget per month$0.0
Average search rank32.8
Traffic source mix
Direct
53%
Search
25.1%
Social
12.4%
Referral
7.8%
Paid referral
1.3%

LinkedIn followers

Follower count and growth

Total followers

3K

12-mo growth

+13.8%

Monthly growth

+4.1%

News

Links