Caden Lane

Brand · Manufacturing

Salaries

Typical salary range

$50,000 – $70,000

/ yr

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People

Founders

Katy Mimari

Founder

Marketing leadership

Jenny Darling

Director, eCommerce & Digital Experience

Casey Gillespie Frankel

Director of Marketing Activations

Headcount trend

Company growth over the last 12 months

Headcount -3% year over year

Funding

Audience

Monthly website visitors

901.7K

Month over month+34.1%

Quarter over quarter+46%

Top sourceDirect (63.1%)

Ad budget per month$13.7K

Average search rank42.1

Traffic source mix

Direct

63.1%

21.4%

Social

11%

Referral

2.7%

Paid referral

1.6%

LinkedIn followers

Follower count and growth

Total followers

1.9K

12-mo growth

—

Monthly growth

+3.6%

News

30+ Adorable Kids' Halloween Pajamas to Get in the Spooky Spirit

Sep 5, 2025 • The Everymom

2025 Fall IVF Grant Program Now Open to Applicants

Sep 2, 2025 • Reuters

Wyatt Foundation and Conceive Fertility Foundation Announce IVF Grant Recipients to Support Fertility Access, Education, and Research

Jul 23, 2025 • Reuters

Links

cadenlane.com

Crunchbase

X (Twitter)

Open positions

Trend-Driven Creative & Graphic Designer / Product Coordinator | DTC Baby Apparel Brand

Caden Lane

Boerne, TX (On-site)

$60K/yr - $85K/yrIn-houseFull-time

6 weeks ago

Digital Content Creator & Creative Strategist | DTC Ecom Baby Brand

Caden Lane

Boerne, TX (On-site)

$50K/yr - $70K/yrIn-houseFull-timeMid level

7 weeks ago

2 open marketing positions

Trend-Driven Creative & Graphic Designer / Product Coordinator | DTC Baby Apparel Brand

Caden Lane

Boerne, TX (On-site)

$60K/yr - $85K/yrIn-houseFull-time

6 weeks ago

Digital Content Creator & Creative Strategist | DTC Ecom Baby Brand

Caden Lane

Boerne, TX (On-site)

$50K/yr - $70K/yrIn-houseFull-timeMid level

7 weeks ago