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BaubleBar

Brand

3.3
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
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Country
🇺🇸US🇬🇧UK

Company overview

Founded in 2011 by Amy Jain and Daniella Yacobovsky, BaubleBar has quickly become an industry leader in the jewelry and accessories space. The Company was built on the belief that people are happiest when they can authentically express themselves. Designed to celebrate what makes you, you, the BaubleBar assortment was made to tell your story.The Company has built a family of brands:- As the flagship brand BaubleBar creates trend forward styles you can make your own minibar by BaubleBar brings the magic of BaubleBar to the little ones in your life.- For fashionable fans, SuperFan by BaubleBar will help you rep your fandom - from beloved characters to icons teams.- Sold at all Target stores nationwide, SUGARFIX by BaubleBar is beautifully imagined to fit every style and every budget
Founded in 2011
New York, New York, USA
155 employees (50 in marketing)
www.baublebar.com
56% recommend to a friend
49% positive business outlook

People

Founders

Amy Jain
Amy Jain
Chief Executive Officer
LinkedIn
Daniella Yacobovsky
Daniella Yacobovsky
Co-Founder
LinkedIn

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$48.6M

Last raise

$13M

Debt Financing, 9 years ago

Funding history

Mar 2017

Debt Financing BaubleBar · $13M

Jan 2016

Series C BaubleBar · $20M

Jul 2014

Series B BaubleBar · $10M

Jul 2012

Series A BaubleBar · $4.5M

Nov 2010

Seed Round BaubleBar · $1.1M

Audience

Monthly website visitors
1.4M
Month over month-44.5%
Quarter over quarter+16.2%
Top sourceDirect (61%)
Ad budget per month$7.5K
Average search rank48.5
Traffic source mix
Direct
61%
Search
26.2%

News

A-list-worthy jewelry starts at just $10 at BaubleBar’s Black Friday sale
Nov 24, 2025 • Page Six
These BaubleBar finds make great gifts, and now’s the time to score them on sale
Nov 6, 2025 • Page Six
Just 15 Things From BaubleBar That Make Perfect Gifts
Nov 6, 2025 • BuzzFeed

Links

www.baublebar.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Amy Jain
Amy Jain
Co-Founder
LinkedIn

Marketing leadership

Francesca Mileo
Francesca Mileo
Marketing Director
LinkedIn
Headcount +11.5% year over year
Social
6.2%
Referral
5.3%
Paid referral
1.2%

LinkedIn followers

Follower count and growth

Total followers

17.4K

12-mo growth

—

Monthly growth

+0.7%

Salaries

Typical salary range

$95,000 – $105,000

/ yr

Help build salary transparency at BaubleBar

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Contribute

Open positions4 open marketing positions

BaubleBar logo

Social Media Content Creator - Part-time – NYC

BaubleBar

New York City, NY (Hybrid)

$19/hr - $24/hrIn-housePart-timeEntry level1+ years exp.
5 days ago
BaubleBar logo

Social Media Content Creator - Part-time – NYC

BaubleBar

New York City, NY

$19/hr - $24/hrIn-housePart-timeIntern/new grad1+ years exp.
6 days ago
BaubleBar logo

Digital Marketing Coordinator - Remote or Hybrid NYC

BaubleBar

New York, USA (Hybrid)

$65K/yr - $70K/yrIn-houseFull-timeMid level
6 months ago
BaubleBar logo

Manager, Ecommerce Site Merchandising – NYC Hybrid or Remote

BaubleBar

New York, USA (Hybrid)

$95K/yr - $105K/yrIn-houseFull-timeManager4+ years exp.
6 months ago

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BaubleBar insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2011
Headquarters
New York, New York
Employees
201-500
11.5% growth last 12mo
Marketing team
50
32% of company
0 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Growing 11.5%
LinkedIn headcount is up 11.5% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series B–like · Growing 11.5% last 12 months · More mature · Last funding 3+ years ago
Trend
2023-02-27 -> 2026-02-02
Headcount (12 months)
+11.5%
Last funding round
109 months ago
Negative news (120 days)
0
Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
1.4M
Month over month-44.5%
Quarter over quarter+16.2%
Top sourceDirect (61%)
Traffic source mix
Direct
61%
Search
26.2%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
85 competitor sites
Search traffic: 86.8K organic clicks / 20.2K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+192
Ad budget per month
$7.5K
Average search rank
48.5
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

17.4K

12-mo growth

—

Monthly growth

+0.7%

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown
We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Low
Marketing leadership appears more mid-level today. Typical leader time at company: 8.6 years.

Founder or CEO

Saved founder and CEO profiles.

Amy Jain
Amy Jain
Chief Executive Officer
Daniella Yacobovsky
Daniella Yacobovsky
Co-Founder
Amy Jain
Amy Jain
Co-Founder

Marketing team size

Shows saved marketing team size.

50
32% of the company

Average years of experience

Shows typical years of experience across saved people.

11 years
Based on 6 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 50.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.3 / 5
Work-life balance
3.1 / 5
Culture
3.2 / 5
Diversity & inclusion
3.1 / 5
Recommend to a friend
56%
Positive business outlook
49%

Funding

Shows saved funding data.

Total funding
$48.6M
Last raise
Debt Financing
9 years ago
Funding details
Amount raised
$48.6M
Last round
Debt Financing
Last fundraise
9 years ago

News

Shows saved company news.

A-list-worthy jewelry starts at just $10 at BaubleBar’s Black Friday sale
Nov 24, 2025 • Page Six
These BaubleBar finds make great gifts, and now’s the time to score them on sale
Nov 6, 2025 • Page Six
Just 15 Things From BaubleBar That Make Perfect Gifts
Nov 6, 2025 • BuzzFeed

Marketing leadership

Shows saved marketing leaders.

Francesca Mileo
Francesca Mileo
Marketing Director
Social
6.2%
Referral
5.3%
Paid referral
1.2%