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Babolat

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Country
🇺🇸US🇬🇧UK

Company overview

Babolat is a proud family-owned company whose history with racquet sports began in 1875, accompanying the birth of tennis and badminton. The Lyon-based brand built its expertise on a raw material, natural gut, from which the first racquet strings were made and proceeded to become a leading equipment supplier for racquet sports lovers.Today, tradition and innovation are combined to serve players and the game. The brand is carried to the highest level by champions in the most prestigious tennis, padel and badminton competitions.Today, the Babolat is made up of almost 450 employees around the world.
Lyon, Auvergne-Rhône-Alpes, FRA
555 employees (86 in marketing)
www.babolat.com

Salaries

Typical salary range

$75,000 – $85,000

/ yr

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People

Marketing leadership

Chris Hoeland
Chris Hoeland
Sports Marketing Manager, Americas & Asia-Pacific
At the company for 10 years 5 months
Sally Morris
Sally Morris
Marketing Manager
At the company for 12 years 5 months
Seth McKinley
Seth McKinley
Global Sports Marketing Tennis Manager
At the company for 21 years 9 months

Hiring activity

Open marketing jobs over time

1 open now

Headcount trend

Company growth over the last 12 months

Headcount +1.3% year over year

Funding

0

Audience

Monthly website visitors
502.9K
Month over month+1.7%
Quarter over quarter+41.4%
Top sourceSearch (58.2%)
Ad budget per month$3.9K
Average search rank41
Traffic source mix
Search
58.2%
Direct
34.4%
Referral
5%
Social
1.8%
Paid referral
0.5%

LinkedIn followers

Follower count and growth

Total followers

46.1K

12-mo growth

—

Monthly growth

+1.4%

News

Babolat x Lamborghini: One of the world’s most expensive Padel racket launches in London
Mar 19, 2025 • The Standard
Tennis Market CAGR with 6.74% 2032 : USD 13.24 Billion by 2032, Driven by Rising Demand in Sport Industry Worldwide
Jan 9, 2025 • EIN Presswire
Babolat's Court 16 Partnership Creates Exclusive Kids Tennis Gear Lab
Apr 22, 2024 • Forbes

Links

www.babolat.comLinkedInCrunchbaseX (Twitter)

Loading insights...

Open positions1 open marketing positions

Brand Activation & Communications Manager Pickleball

Babolat

Miami, FL (On-site)

$80K/yr - $95K/yrIn-houseFull-timeMid level3+ years exp.
23 hrs ago

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Babolat insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
—
Headquarters
Lyon, Auvergne-Rhône-Alpes
Employees
201-500
Flat last 12mo
Marketing team
86
15% of company
10 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Flat headcount last 12 months · Recently funded
Trend
2023-02-27 -> 2025-11-24
Headcount (12 months)
+1.3%
Last funding round
0 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
502.9K
Month over month+1.7%
Quarter over quarter+41.4%
Top sourceSearch (58.2%)
Traffic source mix
Search
58.2%
Direct
34.4%
Referral
5%
Social
1.8%
Paid referral
0.5%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 49K organic clicks / 1K paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
-5,913
Ad budget per month
$3.9K
Average search rank
41

G2 quick view

Shows G2 rating and review trend.

Main result
0 / 5
0 reviews saved
Reviews month over month
—
Reviews quarter over quarter
—
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

46.1K

12-mo growth

—

Monthly growth

+1.4%

Job openings

Shows open jobs, growth, and role changes.

Main result
1 open jobs
Open jobs trend: 0%
Trend
2024-07-01 -> 2025-11-01
Open jobs growth
0%
Biggest role change
sales: 0%
Latest open role
Outside Sales Representative – Mid-Atlantic/Metro New York Territory

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium
Marketing is represented at senior leadership level. Typical leader time at company: 4.6 years.

Founder or CEO

Saved founder and CEO profiles.

Jean Leclercq
Jean Leclercq
chief executive officer footwear, apparel, bags
Patricio Paolito
Chief Executive Officer
Andris Bērziņš
Andris Bērziņš
Managing Director Latvia

Marketing team size

Shows saved marketing team size.

86
15% of the company • 10 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Jean BLANDIN - DRH BABOLAT
Jean BLANDIN - DRH BABOLAT
DRH - Chief Human Resources Officer

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 86.

News

Shows saved company news.

Babolat x Lamborghini: One of the world’s most expensive Padel racket launches in London
Mar 19, 2025 • The Standard
Tennis Market CAGR with 6.74% 2032 : USD 13.24 Billion by 2032, Driven by Rising Demand in Sport Industry Worldwide
Jan 9, 2025 • EIN Presswire
Babolat's Court 16 Partnership Creates Exclusive Kids Tennis Gear Lab
Apr 22, 2024 • Forbes

Marketing leadership

Shows saved marketing leaders.

Jean-Christophe Verborg
Jean-Christophe Verborg
Global Sports Marketing Tennis Director
Marion AUBIN (CORNU)
Marion AUBIN (CORNU)
Tennis Business Leader, Global Marketing Director
José Luis Sanz Fernández
José Luis Sanz Fernández
Padel Business Leader, Global Marketing Director at Babolat
Giovanni Calori
Sales and Marketing Director