Responsibilities:
- Monitoring the Just Farmers website, responding to media requests and liaising with members of the media who register with us.
- Tracking and logging Media Connections, Coverage and Farmer CPD within our network of 156 farmers and growers.
- Managing Just Farmers’ presence across social media; developing social media campaigns (where needed); increasing brand awareness and customer engagement; creating captivating content for Instagram, TikTok and LinkedIn; filming and editing reels; community management of accounts; designing content via Canva
- Responding quickly to the national news agenda; finding stories within our farmer base; liaising with the media; pitching stories; editing and designing (using Canva) media briefings written by the CEO and sending briefings out to registered users; maintaining and updating media mailing lists
- Writing web copy for our news blog on the Just Farmers website
- Designing any marketing collateral (flyers, banners) via Canva
- Supporting the Founder and CEO in driving forward the Just Farmers’ vision and mission.
Requirements:
- Demonstratable experience any (or all) of the following: journalism, factual storytelling, public relations, marketing
- Solid experience in social media management; ability to film and edit reels, write copy and deliver engaging content for Instagram, TikTok and LinkedIn
- A good knowledge of Canva
- Strong grasp of Excel and how to analyse data using formulas
- You must be eligible to live and work in the UK
Nice to have:
- Experience of, or at least demonstratable interest in, farming and rural affairs
- Knowledge of media law
- A full, clean UK driving licence and access to your own vehicle
