Responsibilities

• Identify the best platforms to advertise our properties, using market research and analysis of the performance of platforms previously used
• Set up adverts and manage advert phasing where required, using market research and city knowledge to support decision-making
• Track and report on third-party advertising platforms, including return on investment (ROI) analysis, new platform opportunities, and listing performance
• Own ongoing performance analysis across platforms and adverts, with clear reporting and recommendations for change
• Audit advertising data quality within the CRM system
• Maintain and optimise all online advertising systems, including our website and Google Ads
• Keep internal tracking systems up to date and accurate
• Provide management reports on ROI and other KPIs
• Analyse competitor listing strategy, pricing, and lease-up velocity
• Make recommendations for B&B's listing strategy and pricing

Preferred

• Familiarity with major student property portals (Rightmove, SpareRoom, Student.com, UniHomes) and an understanding of the student lease-up cycle
• Social scheduling tools, plus basic design skills (Canva, etc.) for social content
• Experience setting up and managing Google Ads and website traffic tracking

Benefits

• 25 days' annual leave, plus bank holidays and 8 discretionary company Christmas days.
• auto-enrolment pension scheme.