Responsibilities

• Positioning & strategy – Define the go-to-market strategy: our audience, positioning, message and launch plan.
• Brand & voice in practice — Take the brand direction of new products and make it real and consistent everywhere: content, community, onboarding, and in-product. You're the guardian of voice and quality across every surface.
• Growth & activation — Partner with product on the funnel that matters most: getting users to onboard and reach that first magic moment. Track what's working — waitlist conversion, activation, retention, referral loops — and act on it.
• Launch execution — Run the full arc of each launch, from stealth and exclusivity through reveal and sustained growth. Turn early-access scarcity into real demand through waitlist mechanics, invites, and reveal moments that land.
• Content & narrative — Own a consistent daily and weekly content cadence on socials, especially X, as well as the bigger narrative moments at each launch. You are personally accountable for what ships and how often..
• Community — Build our community into the core of every phase no matter where it lives, structured intentionally from day one. Turn beta testers into a seed community with OG/ambassador roles, recognition for real feedback, and clean on-ramps for each next wave.

Requirements

• You've stood up a marketing function or been a first product marketing hire – operating as both a head of marketing and a team of one, and you're energized by both.
• You can set strategy at the leadership table and then roll up your sleeves and ship it.
• Are genuinely crypto-native: you understand Solana, crypto products, and you live on Crypto Twitter.
• Have driven product marketing for a consumer product (ideally crypto or fintech) and taken it to market — with the receipts to show it.
• Write daily and well in native CT voice, and want to be the one shipping it, not just briefing someone else.
• Move fluidly between planning and shipping, and thrive taking real ownership of strategic direction and turning that into results.
• Can bring strong instincts for meme culture and velocity.

Preferred

• Ambassador/creator programs, referral mechanics, or influencer partnerships in crypto.
• A network of crypto creators, KOLs, and ecosystem partners.
• Design or video chops, or great taste in directing them.