Responsibilities

• Develop and refine go-to-market strategies for Sensor Tower’s data and insight products, driving awareness and adoption.
• Collaborate closely with Product, Sales, and Marketing teams to position and launch new products and features.
• Build customer-facing materials (presentations, case studies, one-pagers) that clearly communicate value and unique selling propositions.
• Conduct market research and competitive analysis to inform product messaging and strategy.
• Partner with Sales to enable teams with the right messaging, collateral, and training.
• Gather and synthesize customer feedback to influence the product roadmap and marketing initiatives.

Requirements

• 3+ years of experience in Product Marketing, preferably within tech, SaaS, or data-driven products.
• Strong understanding of how to market complex or data-rich products.
• Proven experience working cross-functionally with Sales and Product Management.
• Exceptional written, verbal, and presentation skills, effectively communicating with diverse audiences while maintaining a customer-first approach.
• Ability to translate technical concepts into clear, engaging messaging for different audiences.

Preferred

• Experience in WebTech, AdTech, MarTech, Gaming, or analytics products is a plus.