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Sensor Tower

Brand

3.9
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Sensor Tower is the leading source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe. With a mission to measure the world’s digital economy, Sensor Tower’s award-winning platform delivers unmatched visibility into the mobile app and digital ecosystem, empowering organizations to stay ahead of changing market dynamics and make informed, strategic decisions. Founded in 2013, Sensor Tower’s mobile app insights have helped marketers, app, and game developers demystify the mobile app ecosystem with visibility into usage, engagement, and paid acquisition strategies. Today, Sensor Tower’s digital market insights platform has expanded to include Audience, Retail Media, and Digital Advertising Insights (formerly Pathmatics), helping brands and advertisers understand their competitor’s advertising strategies and audiences across web, social, and mobile.
Founded in 2013
San Francisco, California, USA
398 employees (28 in marketing)
www.sensortower.com
69% recommend to a friend
67% positive business outlook

People

Hiring activity

Open marketing jobs over time

2 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$46M

Last raise

Corporate Round, 5 months ago

Funding history

Oct 2025

Corporate Round Sensor Tower

May 2020

Private Equity Round Sensor Tower · $45M

Aug 2013

Seed Round Sensor Tower · $1M

May 2013

Seed Round Sensor Tower

Audience

Monthly website visitors
1.6M
Month over month+6.5%
Quarter over quarter+28.7%
Top sourceDirect (54%)
Ad budget per month$37.1K
Average search rank38
Traffic source mix
Direct
54%
Search
38.8%

News

Sensor Tower Secures Strategic Investment from Shinhan Securities
Oct 24, 2025 • Sensor Tower
Sensor Tower secures new investment for generative AI insights
Oct 24, 2025 • PocketGamer.biz
AI App Neon Mobile Pays Users for Call Recordings, But at What Cost to Privacy?
Sep 25, 2025 • Tech Times

Links

www.sensortower.comLinkedInCrunchbaseX (Twitter)
Glassdoor

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Headcount +16.8% year over year
Referral
5.2%
Social
1.5%
Paid referral
0.5%

LinkedIn followers

Follower count and growth

Total followers

67.6K

12-mo growth

+24.6%

Monthly growth

+2%

Salaries

Typical salary range

$75,000 – $80,000

/ yr

Median base

$83,000

Median total

$83,000

Median experience

3 years

Submissions

3

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Sensor Tower insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2013
Headquarters
San Francisco, California
Employees
201-500
16.8% growth last 12mo
Marketing team
28
7% of company
23 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series B–like · Growing 16.8% last 12 months · More mature · Recently funded
Trend
2021-06-28 -> 2025-12-15
Headcount (12 months)
+16.8%
Last funding round
5 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
1.6M
Month over month+6.5%
Quarter over quarter+28.7%
Top sourceDirect (54%)
Traffic source mix
Direct
54%
Search
38.8%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
262 competitor sites
Search traffic: 114.3K organic clicks / 3.5K paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
-2,355
Ad budget per month
$37.1K
Average search rank
38

G2 quick view

Shows G2 rating and review trend.

Main result
8.8 / 5
51 reviews saved
Reviews month over month
—
Reviews quarter over quarter
0%
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
5 open jobs
Open jobs trend: —
Trend
2023-08-01 -> 2026-02-01

Marketing team size

Shows saved marketing team size.

28
7% of the company • 23 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 28.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.9 / 5
Work-life balance
4.2 / 5
Culture
3.8 / 5
Diversity & inclusion
4.2 / 5
Recommend to a friend
69%
Positive business outlook
67%

Funding

Shows saved funding data.

Total funding
$46M
Last raise
Corporate Round
5 months ago
Funding details
Amount raised
$46M
Last round
Corporate Round
Last fundraise
5 months ago

News

Shows saved company news.

Sensor Tower Secures Strategic Investment from Shinhan Securities
Oct 24, 2025 • Sensor Tower
Sensor Tower secures new investment for generative AI insights
Oct 24, 2025 • PocketGamer.biz
AI App Neon Mobile Pays Users for Call Recordings, But at What Cost to Privacy?
Sep 25, 2025 • Tech Times
5.2%
Social
1.5%
Paid referral
0.5%

Total followers

67.6K

12-mo growth

+24.6%

Monthly growth

+2%

Open jobs growth
—
Biggest role change
—
Latest open role
Junior Back End Engineer

Open positions2 open marketing positions

Sensor Tower logo

Product Marketing Manager

Sensor Tower

London, UK (Hybrid)

£60K/yr - £70K/yrIn-houseFull-timeMid level3+ years exp.
12 hrs ago
Sensor Tower logo

Digital Marketing Strategy Analyst

Sensor Tower

London, UK (Hybrid)

In-houseFull-timeMid level3+ years exp.
6 months ago