Responsibilities

• Lead the development and delivery of the organisation's CRM marketing strategy and HubSpot campaign activity.
• Provide strategic oversight, governance and best practice guidance for HubSpot campaigns and marketing automation.
• Design and oversee audience-led, cross-channel user journeys across acquisition, engagement and retention activities.
• Lead the development of reporting frameworks, user journeys and campaign optimisation, while managing and developing the Data Marketing Officer.

Requirements

• Significant experience using HubSpot CRM and delivering cross-channel and email marketing strategies within a large organisation.
• Strong knowledge of CRM strategy, marketing automation, campaign reporting and data governance.
• Demonstrable strategic thinking and data analysis skills, with the ability to turn insights into action.

Benefits

• Pension – Auto-enrolled pension scheme.
• Annual Leave – 33 days (including public holidays). You can buy or sell leave each year.
• Training – Great induction and training, including autism training.
• Discounts – Online staff discount scheme for shopping, cycling, tech, and more (e.g., Asda, Tesco, Nike, Apple).
• Healthcare – Cash plan for permanent staff.
• Life Assurance – 2x your base salary.
• Flexible Benefits – Options like private health, dental insurance, holiday trading, enhanced pension.
• Support – 24-hour Employee Assistance Programme and counselling.
• Mindfulness – Free Headspace app for you and up to 3 family/friends.
• Blue Light Card – Eligibility for discounts.