Website and Content Manager

Responsibilities

• Take ownership of National Fostering Group’s websites, ensuring they deliver an engaging, accessible and high-performing experience for prospective foster carers.
• Manage website content, develop landing pages and digital campaigns and continually improve user journeys to increase enquiries and conversion.
• Work closely with the wider marketing team and external partners, use analytics, SEO and applicant insight to identify opportunities, test improvements and measure performance.
• Develop our in-house digital capability, reducing reliance on external agencies and helping our websites evolve alongside our recruitment ambitions.

Requirements

• Experienced digital professional with strong website management and content experience
• Good understanding of SEO, analytics, user experience and conversion optimisation, with experience using data to improve digital performance
• Confident communicator and stakeholder manager, comfortable working across teams and with external suppliers
• Organised, commercially aware and proactive, with a genuine passion for creating great digital experiences and improving how our websites perform

Benefits

• Your health and wellbeing are important to us, so you’ll get an exceptional reward package including: 27 days holiday, increasing with service up to 32 days + buy/sell scheme + bank holidays
• Bonus schemes
• Generous salary sacrifice pension scheme
• Enhanced family leave (subject to qualifying criteria)
• Employee Assistance Programme
• Life Assurance
• A market-leading benefit offering through our Flexible Benefits Platform, Vista, enables you to choose the package that’s right for you. Just some of the things on offer:
• A wide range of health, wellbeing and insurance benefits
• 100’s of discount options
• Salary sacrifice Eco Car Scheme and Cycle Scheme