CRO Content Manager, AI-First
Puffy
London, UK (Remote)
In-houseFull-timeSenior level6+ years exp.
5 hrs ago
Web Content Executive
Bristol, UK (Hybrid)
Salary Not AvailableMid LevelPermanent
Posted 2 weeks ago
Job Summary
Own and optimize Vivobarefoot's web content across all pages, collaborating with brand, UX, and ecommerce teams to implement data-driven improvements and live changes.
Job Description
Responsibilities
- Build and maintain homepage, landing, category, product, blog and campaign pages in our CMS
- Keep the site accurate and on-brand, spotting and fixing broken links, outdated content and imagery
- Use analytics and AI tools to turn data into insight and recommendations, and support A/B testing and CRO
- Put our SEO agency's on-page recommendations live
- Work closely with brand, UX, development and ecommerce teams to deliver on time and to spec
Requirements
- Experience in web content or ecommerce, at a brand or agency
- A brilliant executor: fast, efficient and with excellent attention to detail
- Confident with data and analytics tools such as GA4 or Contentsquare
- Curious about UX and how customers move through a website
- Passionate about bringing things live on site
- A natural relationship builder who enjoys working face to face with the team
- Shopify or SEO experience is a bonus
Preferred
- Shopify or SEO experience is a bonus
Vivobarefoot
3.7 Glassdoor
Founded in 2012 by two seventh-generation cobblers, Galahad and Asher Clark, Vivobarefoot is based on one simple insight - barefoot footwear is sustainable footwear. A Vivobarefoot product or experience is one that literally brings us closer to nature - regenerating our physical, social and spiritual health and the natural world.We believe:The closer people are to nature, the more they will protect it.The natural world is the only real model of sustainability.Barefoot shoes are the only shoes that are healthy for us and the planet.
Founded in 2004
London, England, GBR
216 employees (50 in marketing)
75% recommend to a friend
Salaries
Content Marketing median pay in the United Kingdom
Most pay falls between £32K and £48K. Based on 185 salaries.
Marketing Team
Marketing Team Size
40 (19% of company)
Median Tenure
7.8 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$1.8M
Last Raise
$1.8M
Equity Crowdfunding, 10 years ago
Funding History
- Apr 2016Equity Crowdfunding • $1.8M
Traffic Signals
Monthly Visitors
2.6M
Monthly Google Ads Budget
$107.1K
Traffic Source Mix
Search
39.6%
Direct
51%
Referral
4.5%
Social
3.5%
Paid
1.3%
Headcount Trend
Current headcount: ~216
News about Vivobarefoot
Links
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