UK Affiliate Performance Manager

Responsibilities

• Own UK affiliate revenue performance, with clear accountability for growth, efficiency and delivery against commercial targets.
• Build and execute plans to grow affiliate revenue through creator acquisition, activation, content productivity and conversion.
• Understand the commercial drivers behind affiliate performance, including creator activity, video output, GMV per video, product performance and commission efficiency.
• Monitor performance daily and weekly, identifying opportunities to accelerate growth and quickly addressing underperformance.
• Identify our highest-performing creators, content and products, and develop clear plans to scale what works.
• Set targets and forecasts for creator acquisition, content output and revenue, ensuring activity is aligned with wider trading objectives.
• Bring clear commercial recommendations to weekly trading meetings, moving beyond reporting results to identifying the actions required to improve them.
• Build and manage a performance-led creator acquisition strategy, focused on recruiting creators with the greatest potential to drive revenue.
• Develop a consistent pipeline of new affiliates aligned to our priority products, categories and commercial opportunities.
• Own the creator performance funnel, from recruitment and sampling through to first content, first sale and consistent revenue generation.

Requirements

• Experience in affiliate marketing, performance marketing, social commerce, ecommerce or marketplace growth.
• A proven ability to grow revenue through data-led optimisation, acquisition strategies and commercial performance management.
• A strong understanding of the affiliate marketing landscape, including different partner models, commission structures and commercial opportunities.
• Experience building or optimising acquisition, activation and retention funnels.
• Confidence analysing large data sets, developing performance reports and translating insights into commercial actions.
• Strong Excel skills, with the ability to build forecasts, performance models and commercially grounded recommendations.
• Experience managing performance budgets, incentives, commission structures or ROI-driven investment.
• A good understanding of e-commerce performance metrics, conversion, attribution and profitability.
• Strong organisational skills and the ability to manage multiple commercial priorities in a fast-moving environment.
• The ability to work collaboratively across teams, combining commercial thinking with an understanding of creator behaviour.

Preferred

• Direct TikTok Shop experience is beneficial, but not essential.

Benefits

• Hybrid working – giving you the flexibility to balance work and life in a way that works for you.
• Private medical insurance through Vitality
• An Employee Assistance Programme
• Enhanced family policies & support
• Life Assurance - giving you extra peace of mind.
• 25 days' holiday, plus bank holidays
• Your birthday off – celebrate your day, your way.
• Monthly product allowance – so you can enjoy and experience the products you help bring to life.
• Cycle to Work and Electric Car schemes
• Regular team days and a dog-friendly office – because great work happens when people connect (and we're always happy to see four-legged colleagues too!).