Responsibilities

• Plan and execute comprehensive customer marketing strategies, both instore and online, to increase brand awareness, trial and loyalty with shoppers.
• Work closely with the Grenade brand team to ensure the trade facing customer marketing plans are aligned to the overall brand messaging. Execute with excellence for each specific retailer.
• Work closely with relevant external media agencies and be the front-line marketing contact for key customers in order to develop joint marketing plans to drive in store visibility on and off shelf.
• Manage the relationship with external agencies to create compelling marketing collateral, POS materials, and sales tools to support retail activation and enhance brand presence.
• Collaborate with category, product and brand marketing teams to create impactful sell in stories and customer presentations to support NPD launches and drive distribution and rate of sale.
• Identify shopper insights, market trends, and competitive dynamics to inform customer marketing strategies and optimise brand campaign effectiveness instore. • Monitor and analyse campaign performance, sales data, and market trends to evaluate ROI and identify areas for optimisation.
• Responsible for managing the customer marketing budget for your specific area. Ongoing review of activities to ensure they deliver a return on investment.

Requirements

• Experience in FMCG customer marketing
• Demonstrate collaborative working practices with both internal and external partners
• Experience across varied retail channels is desirable Marketing Fundamentals: Basic understanding of marketing principles, consumer behavior, and retail environments.
• Analytical Skills: Ability to collect, interpret, and present data effectively. Proficiency in Excel is often required.
• Project Management: Strong organizational skills with the ability to manage multiple tasks, prioritize, and meet deadlines.
• Communication: Excellent verbal and written communication skills for interacting with internal teams and external partners.
• Attention to Detail: Meticulous approach to managing campaign elements, data, and budgets.

Nice to Have

• Experience across varied retail channels is desirable