Student Recruitment Brand Manager

Responsibilities

• Brand advocacy, guardianship, and consultancy across all home and international recruitment activities at both undergraduate and postgraduate levels.
• Ensure absolute brand consistency and effectiveness, whether supporting local campaigns, our strategic recruitment partners, or the distinct identity of our overseas campus in Mumbai.
• Act as the vital bridge between marketing and creative execution, you will streamline workflows with our central Creative Services team and external agencies.
• Oversee the development of student recruitment publications, manage team messaging matrices, review briefs, and act as the first point of sign-off for creative assets.
• Ensure all marketing outputs are highly impactful, on-brand, and strategically aligned.

Requirements

• Brand Guardianship: Proven experience in brand and campaign management, or a role where brand guardianship was a primary focus.
• Creative Critique: An exceptional understanding of visual and verbal identities, alongside the ability to constructively challenge colleagues and agencies to protect brand standards.
• Briefing & Workflows: Experience working directly with creative teams/agencies and translating complex marketing goals into high-quality creative briefs.
• Project Management: A proven track record of managing a large volume of concurrent marketing projects, meeting tight deadlines without losing quality.
• Data & Digital Skills: The ability to gather, analyse, and report on complex data using digital technologies.
• Communication & Collaboration: Exceptional written and verbal communication skills, with a collaborative mindset and the ability to take ownership of distinct projects.

Preferred

• International Awareness (Desirable): Experience working within international markets or overseeing brand identity for overseas campuses and partnerships is highly desirable.

Benefits

• family friendly, inclusive employment policies, flexible working arrangements, staff engagement forums, campus facilities and services to support staff from different backgrounds.
• We offer family friendly, flexible working arrangements, with forums and inclusive facilities to support our staff.