Strategy Director – Build the Strategy. Shape the Social Agency.

Responsibilities

• Lead and elevate the agency's strategic offering across social media, creator marketing and paid media.
• Become a trusted senior strategic partner to key clients, leading workshops and challenging conversations that unlock business and brand opportunities.
• Translate research, audience behaviour, cultural trends and data into compelling insights, strategies and creative briefs.
• Work closely with Creative, Creator and Account teams to inspire distinctive, culturally relevant campaigns.
• Establish a stronger approach to measurement and effectiveness, moving beyond reporting results to explaining why they happened and what to do next.
• Build, develop and lead the Strategy function, setting standards, processes and ways of working across the agency.
• Oversee and develop TSA's paid media offering, ensuring it complements wider social and creator strategies.
• Champion the strategic use of AI, technology and analytics to make the agency's thinking smarter, faster and more effective.
• Develop new strategic products, services and intellectual property that strengthen TSA's competitive position.
• Play a leading role in pitches, new business opportunities and agency growth.

Requirements

• 8+ years' strategy experience within a social, creator and paid media environment, ideally agency-side
• Proven experience developing social and/or creator marketing strategies for major consumer brands
• Deep understanding of social platforms, creator culture, audience behaviour and paid media
• Strong foundations in wider brand, communications and marketing strategy beyond social alone
• The ability to turn research, data and cultural observations into clear, compelling strategic opportunities
• A track record of connecting business challenges to strategy and strategy to outstanding creative work
• Confidence leading senior client relationships, workshops and strategic presentations
• Strong commercial awareness and the ability to contribute meaningfully to pitches and new business
• The leadership skills to develop people, establish strategic standards and influence teams across an agency
• A curious, ambitious and forward-thinking approach to AI, data, technology and the future of social marketing

Benefits

• Hybrid Working – London Office Tuesday to Thursday, with Flexibility on Mondays and Fridays
• Private Healthcare – Medical History Disregarded
• Health Cash Plan
• Pension Scheme with Employer Contributions Rising from 5% to 7% with Length of Service
• Gender-Neutral Parental Leave
• Life and Personal Accident Insurance
• Discounted Shopping and Gym Memberships
• Interest-Free Commuting and Life Loans
• Free Office Snacks
• 25 Days' Holiday + Bank Holidays, Rising to 27 Days After Five Years