Associate Director, Media Planning

Responsibilities

• Develop and execute comprehensive, integrated media strategies and narratives aligned with client objectives and business goals.
• Lead media planning deliverables across digital, social, programmatic, search, television, streaming, audio, out-of-home, and other relevant channels.
• Translate consumer insights, audience research, campaign performance data, and market trends into actionable media recommendations.
• Identify opportunities to improve campaign performance, maximize media investments, and maximize client budgets
• Partner with internal teams to ensure media strategies and optimizations continue to align with broader brand and marketing initiatives.
• Partner with creative teams to ensure a cohesive and integrated go-to-market connectivity between message and media.
• Stay informed of emerging media trends, technologies, platforms, and industry best practices to influence industry-leading work for clients.
• Serve as a key day-to-day contact for clients on media planning strategies, recommendations, and campaign deliverables.
• Build and maintain strong client relationships by understanding business needs and providing strategic recommendations.
• Lead client meetings, planning discussions, and presentations.

Requirements

• 5–7+years of experience in strategic media planning and client management, preferably within an advertising or media agency.
• Bachelor's degree in Advertising, Marketing, Communications, Business, or a related field.
• Experience developing and managing integrated media plans across traditional and digital channels.
• Strong understanding of audience research, consumer insights, media strategy, and campaign performance measurement.
• Experience managing client relationships and presenting strategic recommendations.
• Demonstrated ability to manage multiple projects, budgets, and deadlines.
• Experience mentoring or supervising junior team members.
• Familiarity with media planning, research, and measurement platforms such as Nielsen Media Impact, MRI-Simmons, MediaRadar, TelmarHelixa/Clear Decisions, and other industry tools.
• Strong analytical, organizational, and problem-solving skills.
• Excellent written and verbal communication and presentation skills.

Preferred

• Comfort and interest in purposeful use of AI/LLMs across day-to-day workflows strongly preferred.