Growth & Marketing Assistant for UK Serviced Accommodation Business
UK (Remote)
Part-timeIntern/new grad
1 day ago
Sr Growth Marketing Manager
UK (Hybrid)
Salary Not AvailableSenior Level8+ years expFull time
Posted 3 months ago
Job Summary
Own multi-channel demand generation for a B2B tech audience, shaping audience, content, and activation with GTM goals to drive pipeline and revenue.
- Grow pipeline by integrating brand, demand, and activation across paid search, paid social, content syndication, and programmatic channels.
- Define audience segments and personas, map content to funnel stages, and activate personalized nurture and ABM programs.
- Partner with Sales, Product Marketing, and Content to ensure consistent messaging, measure performance, and act on intent signals and market feedback.
Job Description
Responsibilities
- Define and lead integrated, multi-channel campaign strategies aligned to revenue goals, including acquisition, expansion, and lifecycle marketing.
- Architect campaign frameworks that connect brand awareness, demand generation, and conversion optimization.
- Partner with paid media team to guide channel strategy, audience targeting, testing priorities, and performance optimization across paid search, paid social, content syndication, intent-based media, and programmatic channels.
- Establish scalable playbooks for repeatable, agile campaigns across priority segments and markets.
- Drive alignment with GTM leadership to ensure campaign priorities map to business objectives and sales motions.
- Own development and activation of audience segmentation and buying personas, including ICP definition, key pain points, and decision journeys.
- Build and operationalize content mapping frameworks aligned to personas, funnel stages, and key use cases.
- Partner with Product Marketing and Content teams to ensure message consistency, differentiation, and relevance across all campaign touchpoints.
- Continuously refine personas and activation strategy using campaign insights, intent data, and market feedback.
- Lead execution of high-impact demand generation programs that increase lead quality, conversion rates, and pipeline velocity.
Entrust Corporation
We provide any customized software, website for any business, E-commerce website, Search Engine Optimization (SEO), Digital Marketing and any type of IT consultancy.
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