Responsibilities

• Develop and execute global marketing campaigns across digital, events, and thought leadership channels, designed to generate qualified leads and support pipeline growth
• Partner with regional marketing teams to enable account-based marketing strategies, delivering personalised engagement for priority accounts and scalable campaigns for wider segments
• Create commercially effective content that supports sales conversations, including campaign assets, thought leadership, webinars, and sales enablement materials
• Work with cross-functional stakeholders including Sales, Product, and regional teams to align messaging and ensure campaigns are relevant and commercially impactful
• Use performance data and insights to track campaign effectiveness, optimise activity, and improve conversion across the funnel
• Support go-to-market initiatives for connected solutions, contributing to launch activity and driving adoption through targeted campaigns
• Contribute to the organisation’s positioning in AI-powered learning by supporting relevant messaging and campaign activity
• Deliver integrated, multichannel campaigns that maximise reach, engagement, and pipeline contribution

Requirements

• Experience in B2B marketing, ideally within education, technology, or enterprise environments
• Proven ability to deliver campaigns that contribute to pipeline growth, lead generation, and measurable business outcomes
• Understanding of demand generation principles and exposure to account-based marketing approaches
• Experience creating content that supports customer engagement and sales enablement
• Strong collaboration skills, with experience working cross-functionally with sales, marketing, and product teams
• Ability to use data and insights to measure performance and optimise marketing activity
• Strong communication and influencing skills, able to align stakeholders and drive shared outcomes
• Interest in or exposure to AI tools and how they can enhance marketing effectiveness
• A curious, proactive mindset with the ability to take ownership and work in a fast-paced environment