Responsibilities

• Take full ownership of day-to-day monitoring and maintenance across Instagram, TikTok, LinkedIn and X, ensuring accounts are consistently active, on-brand and well-managed.
• Develop a strong working knowledge of each platform's algorithm, content formats and best practices, and apply this to everything we publish.
• Respond to story mentions and content tags, repost to stories, and actively engage in comments under our own content — maintaining a consistent, human and on-brand voice.
• Build a genuine sense of community around the Neko Health brand, turning followers into advocates.
• Work closely with the content team to develop and deliver social-first content that ladders up to our broader marketing and communications objectives.
• Own the coordination process: manage timelines, ensure content goes through the right review stages, and make sure everything is uploaded correctly and on schedule.
• Develop and own reporting on content performance and community engagement, making it easy for the wider team to understand what is and isn’t working.
• Serve as the team's go-to for a pulse check on brand reputation across social channels, and stay on top of the latest formats, campaigns and activity from competitors and reference brands.

Requirements

• Fully fluent across Instagram, TikTok, LinkedIn and X — you understand how each platform works, what performs well and why.
• Highly detail-oriented, with genuine taste and editorial discernment. You know what good looks like and you hold yourself to that standard.
• Comfortable with metrics: you can pull the numbers, interpret what they mean and communicate conclusions clearly to non-specialists.
• A natural collaborator who can work effectively across creative, marketing and communications teams.
• Organised and reliable — you are reliable and take true ownership of your workload.
• Prior experience managing brand social accounts, ideally with exposure to growing a small audience into a large, international one.
• Background in health, wellness, technology or consumer lifestyle brands is a plus, though not essential.

Preferred

• Background in health, wellness, technology or consumer lifestyle brands is a plus, though not essential.