Responsibilities

• Building private communities where our most engaged users can connect, share feedback, and get early access to product updates.
• Creating community-first content that sparks real conversation across platforms, and driving user-generated content at scale through smart systems and incentives.
• Building relationships with Wise users to surface stories, pain points, and ideas that feed into our organic social content calendar.
• Running community initiatives like AMAs, feedback threads, beta testing groups, and user spotlights that give our most vocal users a platform.
• Building community guidelines, moderation frameworks, and response playbooks that scale across regions without losing authenticity.
• Upskilling our customer support teams on social engagement best practices so every Wise touchpoint feels consistent and human.
• Owning our social listening and sentiment reporting: tracking community health, share of voice, and competitor strategies, then translating it all into clear insights for leadership and product teams.

Requirements

• You’re a strong community builder with 3–5+ years of experience in community management, social media, or audience development, ideally within fintech, tech, or a global consumer brand.
• You understand the culture and unwritten rules of Reddit, Threads, Discord, and WhatsApp Communities. You know that how a brand shows up in a subreddit is completely different from how it shows up on Instagram.
• You’re comfortable with social listening tools (Brandwatch, Sprinklr, Pulsar, or similar) and can turn raw conversation data into a clear picture of what people think and feel.
• You think in systems. You can build scalable playbooks and frameworks, not just reply to individual posts.
• You’re a strong writer with a natural, conversational tone. You can represent Wise without ever sounding like a brand account.
• You’re energised by building something new. This role has a lot of white space, and that excites you.
• You’re calm under pressure. You can handle a viral complaint thread without panicking.

Preferred

• Experience with crisis communications or reputation management in a regulated industry.
• Comfortable working with sentiment dashboards and NPS reporting.
• Multilingual skills, particularly in languages relevant to Wise’s key markets (Portuguese, German, Hungarian, Japanese, or others).
• Experience building ambassador or advocacy programmes from scratch.
• A portfolio or examples of community work you’ve led: sentiment shifts you’ve influenced, channels you’ve launched, or initiatives you’ve built.