Responsibilities

• Develop and deliver lively, authentic video content for social media platforms such as TikTok, Instagram, Facebook, and YouTube.
• Engage with followers by responding to comments, messages, and inquiries in a positive and professional manner.
• Collaborate with marketing teams to plan content calendars aligned with campaign goals and trending topics.
• Monitor social media trends and incorporate innovative ideas to keep content fresh and relevant.
• Promote brand initiatives through creative storytelling, live sessions, and interactive features to enhance audience engagement.
• Maintain consistent branding and messaging across all social media channels while adhering to platform-specific best practices.
• Track performance metrics to analyze engagement levels, reach, and audience growth; adjust strategies accordingly.

Requirements

• Proven experience in public relations or social media management, with a portfolio demonstrating engaging content creation.
• Excellent verbal communication skills with the ability to present confidently on camera.
• Strong understanding of social media platforms’ algorithms, trends, and best practices.
• Ability to work independently while collaborating effectively within a team environment.
• Creative mindset with a passion for storytelling, digital trends, and audience engagement.
• Prior experience with video editing tools or live broadcasting is a plus but not required.

Preferred

• Prior experience with video editing tools or live broadcasting is a plus but not required.