Responsibilities

• Manage and grow Oushk Pharmacy's social media channels including TikTok, Instagram, Facebook, LinkedIn, YouTube and emerging platforms.
• Develop and execute a strategic content calendar aligned with business objectives.
• Monitor engagement, comments, messages and community conversations.
• Identify opportunities to increase brand awareness, engagement and audience growth.
• Stay ahead of industry trends, platform updates and competitor activity.
• Content & Campaign Management: Coordinate and oversee the creation of high-quality content including video, photography, graphics, blogs, social posts and email campaigns.
• Organise and manage content filming days with internal teams, clinicians and external creators.
• Support service launches, product launches and promotional campaigns and seasonal marketing activity.
• Ensure all content remains consistent with Oushk's brand identity and healthcare communication standards.
• Agency, PR & Partner Management: Act as the primary day-to-day contact for Oushk's external marketing agency.
• Work alongside our PR agency to maximise media opportunities and brand exposure.
• Coordinate campaign delivery across multiple agencies and external partners.
• Ensure projects are delivered on time, within budget and against agreed objectives.
• Manage relationships with suppliers, freelancers and creative partners.
• Affiliate & Influencer Marketing: Manage and expand Oushk's affiliate and ambassador programme.
• Build relationships with influencers, content creators and strategic partners.
• Monitor affiliate performance, campaign effectiveness and return on investment.
• Identify and recruit new partnership opportunities that align with the Oushk brand.
• CRM & Email Marketing: Manage customer communications and email marketing campaigns.
• Work alongside CRM partners to improve engagement, retention and customer lifetime value.

Requirements

• Minimum 2 years' experience in a marketing, social media or digital marketing role
• Proven experience managing social media accounts for a commercial brand
• Strong understanding of content creation, social media strategy and digital marketing
• Experience working with external marketing agencies and third-party partners
• Experience managing email marketing campaigns and CRM platforms
• Strong commercial awareness with the ability to connect marketing activity to business outcomes
• Excellent communication and stakeholder management skills
• Strong project management and organisational skills
• Experience using analytics and data to drive decision-making
• Ability to manage multiple projects simultaneously
• Comfortable coordinating and appearing in video content
• Experience using AI tools and marketing automation platforms
• Experience of working with e-commerce.

Nice to Have

• Experience within healthcare, pharmacy, wellness or another regulated industry
• Experience managing affiliate or influencer marketing programmes
• Experience with Meta Ads, Google Ads and paid social campaigns
• Experience with Klaviyo, Mailchimp or similar CRM platforms
• Understanding of healthcare advertising regulations and compliance requirements
• Experience working with PR agencies and media campaigns

Benefits

• Competitive salary based on experience
• Hybrid working arrangement with flexibility
• Opportunity to join one of the UK's fastest-growing healthcare brands
• Direct influence on marketing strategy and business growth
• Career progression opportunities as the business continues to scale
• Supportive, entrepreneurial and ambitious working environment
• Staff discounts on Oushk products and services
• Ongoing professional development opportunities
• Enhanced maternity, paternity and adoption leave
• 25 days annual leave plus bank holidays
• Enhanced company sick pay
• Employee Assistance Programme
• Paid days leave for volunteering