Social Media & Marketing Executive

Salford, UK (Unknown)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own the social guest experience end-to-end, shaping voice, content cadence, and cross-channel storytelling to drive guest engagement and measurable revenue impact.

  • Voice & Community: Monitor and respond to comments/messages/reviews to maintain warmth and professionalism.
  • Content & Shoots: Plan and produce rolling Instagram/TikTok content, including shoots and asset management.
  • Integrated Campaigns: Align social with marketing and events to lift reservations, brand engagement, and ROI across the group.

Job Description

Responsibilities

  • Voice & Community: Represent the guest by monitoring and responding to social media comments, direct messages, and reviews with professionalism and warmth.
  • Content Planning & Production: Build and execute a rolling content calendar for Instagram and TikTok, coordinating shoots and asset management for consistent, market-leading content, including both organic and paid.
  • Campaigns, Collaboration & ROI: Drive integrated marketing campaigns and events across brands to lift revenue, reservations, and brand engagement; collaborate with the wider team to align social and digital strategy with business and financial goals, and track ROI to optimize spend.

Requirements

  • 1-3 years experience in a similar role, ideally within the hospitality industry.
  • Some knowledge of iPhone filming (UGC), CRM and Website support (wordpress) is required.
  • Excellent organisational and time management skills, with the ability to manage multiple projects.
  • Knowledge of social media platforms, trends, and analytics.
  • Collaborative mindset with strong communication skills.
  • A passion for food, drink, culture, and storytelling.

Preferred

  • Proficiency with content creation tools is preferred