Responsibilities

• Representing the brand at events, promotions, and community activities to foster positive engagement and brand awareness
• Visiting places, restaurants and events with great alcohol-free or mocktail options
• Trying and reviewing alcohol-free drinks and lifestyle products
• Fashion, clothing and alternative style content
• Exploring sober-friendly events, venues and experiences
• Talking about alternative ways of living and socialising
• Short-form video for TikTok, Instagram Reels and YouTube Shorts
• Photography and behind-the-scenes content
• Developing your own ideas and recurring features for the brand
• Develop creative, high-quality content for various social media channels, including photos, videos, stories, and posts that align with brand messaging

Requirements

• Previous experience in social media management or content creation is preferred but not required; a passion for digital storytelling is essential
• Strong understanding of popular social media platforms such as Instagram, TikTok, Facebook, Twitter, or LinkedIn
• Excellent communication skills with the ability to craft engaging narratives and interact authentically with diverse audiences
• Knowledge of public relations principles and experience in community outreach or event promotion is a plus
• Creative mindset with an eye for visual aesthetics and storytelling techniques
• Ability to work independently while collaborating effectively within a team environment
• Enthusiasm for representing a brand positively and energetically across multiple channels

Preferred

• Vegan is a plus, but definitely not essential.
• An interest in sober / straight-edge / drug-free culture would obviously be a naturally great fit.

Benefits

• Profit sharing
• Store discount