Social Media Marketing

Solihull, UK (On-site)

Salary Not AvailableMid LevelPart time

Posted 1 month ago

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Job Summary

Own the social media program from planning to performance, coordinating cross-channel campaigns, content creation, and community management while continuously tightening brand alignment and using analytics to improve reach.

  • Campaign & Content Ownership: Plan multi-platform campaigns and produce posts, visuals, and scheduling that meet company goals.
  • Community & Collaboration: Engage followers, respond to comments, and align with other teams to boost reach.
  • Analytics & Optimization: Track results across platforms and refine strategies for better engagement and efficiency.

Job Description

Responsibilities

  • Develop, plan, and execute comprehensive social media campaigns aligned with organisational goals.
  • Manage daily content creation, including writing posts, designing visuals, and scheduling updates across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Monitor social media channels for customer interactions, respond promptly to comments and messages, and foster positive community engagement.
  • Analyse campaign performance using analytics tools and prepare reports to optimise future strategies.
  • Collaborate with other departments to ensure brand consistency and maximise outreach efforts.
  • Maintain up-to-date knowledge of social media trends, tools, and best practices in digital marketing.
  • Manage and update company website with new products and personal stories page.
  • Manage Google advertisements campaigns and analyse campaign performance using analytics tools to optimise future strategies.

Requirements

  • Proven experience in social media management or digital marketing roles.
  • Strong understanding of public relations principles and how they apply within social media contexts.
  • Excellent written communication skills with the ability to craft compelling content tailored to different audiences.
  • Creative flair with an eye for visual aesthetics and branding consistency.
  • Organisation skills to manage multiple campaigns simultaneously while meeting deadlines.
  • A proactive attitude with a keen interest in emerging social media trends and technologies.
  • Previous experience working in a fast-paced environment is desirable but not essential. This position provides a fantastic platform for motivated individuals eager to develop their expertise in social media marketing within a supportive team environment.

Benefits

  • Casual dress
  • Free parking
  • On-site parking