Responsibilities

• Plan, create, and publish high-quality and engaging content across Instagram, TikTok, YouTube, Facebook, Linkedin, Strava etc tailored to each platform's format and audience.
• Develop thumb-stopping short-form video content (Reels, TikToks, YouTube Shorts) that showcases our deals, brand partners, and sporting lifestyle.
• Manage the social content calendar, ensuring consistent posting cadence and alignment with campaign and trading priorities.
• Source, brief, and collaborate with freelance content creators, photographers, and videographers when required.
• Write compelling copy, captions, and calls-to-action that reflect the SportPursuit tone of voice.
• Leverage AI content tools to scale content output and experiment with new creative formats, while maintaining brand quality and authenticity.
• Develop and own the social media strategy, rooted in SportPursuit's brand values: accessibility, passion for sport, and outstanding value.
• Ensure all content aligns with the marketing strategy to support member acquisition, deal engagement, and retention, while demonstrating the ability to identify and leverage content that truly drives engagement within our sport community.
• Collaborate with the Head of Marketing to integrate social into broader campaigns, product launches, and seasonal moments.
• Stay ahead of platform trends, algorithm changes, and competitor activity, proactively identifying opportunities to grow reach and engagement.
• Own and report against key social KPIs including organic reach, follower growth, engagement rate, video views, link-in-bio click-through, and community sentiment.
• Produce regular performance reports with actionable insights, presenting findings to the Marketing team and senior stakeholders.
• Conduct A/B testing on content formats, posting times, and messaging to continuously optimise performance.
• Work closely with the Performance Marketing team to develop and execute a paid boosting strategy - identifying top-performing organic content and briefing boosted post activity across Meta, TikTok, and YouTube to maximise reach and ROI.
• Collaborate with the Performance Marketing team on audience targeting, creative testing, and budget allocation for boosted content, feeding organic insights into paid campaign planning.
• Monitor and actively engage with our community - responding to comments, DMs, and mentions in a timely and on-brand manner.
• Identify, negotiate, manage, and coordinate activations and manage relationships with micro- and macro-influencers and brand ambassadors within the sport and outdoor space.
• Support brand partnership activity with our supplier network, coordinating co-created content and giveaway campaigns.
• Represent the SportPursuit community internally, feeding audience insights back to Trading, Brand, and Product teams.