Responsibilities

• Develop and execute engaging social media campaigns across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok
• Create high-quality content such as posts, articles, videos, and graphics that align with brand voice and marketing goals
• Monitor social media channels daily to respond to comments, messages, and inquiries promptly and professionally
• Collaborate with cross-functional teams to ensure content consistency and alignment with overall marketing strategies
• Track performance metrics using analytics tools to measure engagement, reach, and campaign effectiveness; optimize content accordingly
• Manage public relations initiatives by fostering positive relationships with online communities, influencers, and media outlets
• Stay updated on social media trends, platform updates, and best practices to keep our digital presence fresh and innovative

Requirements

• Proven experience in social media management or digital marketing roles
• Strong understanding of public relations principles and how they integrate with social media strategies
• Excellent written communication skills with the ability to craft compelling narratives tailored to diverse audiences
• Familiarity with social media scheduling tools and analytics platforms such as Hootsuite, Sprout Social or similar
• Creative mindset with an eye for visual storytelling and branding consistency
• Ability to work independently while managing multiple projects in a fast-paced environment